Meta said on its third-quarter earnings call that Muse, its AI agent app, has surpassed 10 million users, offering one of the clearest signals yet on how the company sees consumer AI turning into a business. CEO Mark Zuckerberg said about 25% of users who have set up Muse use the app every day, and that retention has improved.
Zuckerberg also said more than a quarter of active users shop through Muse, with the average transaction exceeding $200. He described the product as having reached product-market fit and said Meta will now focus on scaling the agent, growing revenue, and improving compute efficiency.
In the near term, Muse remains expensive to run, according to Zuckerberg. Still, Meta expects cost efficiency to improve by more than 10x over the next year, which he said would allow the product to become profitable once revenue reaches sufficient scale. Zuckerberg added that Muse will also be a core part of Meta’s smart glasses strategy. The remarks were reported by TechCrunch and summarized by Techub.
Meta said on its third-quarter earnings call that Muse, its AI agent app, has surpassed 10 million users.
CEO Mark Zuckerberg said about 25% of users who have set up Muse use the app daily, and that retention has improved.
Shopping has become a major activity on Muse
Zuckerberg said more than a quarter of active users shop through Muse, with the average transaction topping $200.
He said Muse has now reached product-market fit. Meta’s next priorities are to scale the agent, increase revenue, and improve compute costs.
Meta expects major gains in cost efficiency
Zuckerberg also said Muse is expensive to run in the short term, but expects cost efficiency to improve by more than 10x over the next year. Once revenue reaches scale, he said, the product can become profitable.
Zuckerberg added that Muse will be a core part of Meta’s smart glasses strategy.
The details were reported by TechCrunch and summarized by Techub.
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