Meta's AI agent Muse tops 10.2 million downloads 40 days after U.S. launch

Meta's AI agent Muse tops 10.2 million downloads 40 days after U.S. launch

N
News Editor
2026-10-20 17:16:56
Meta's AI agent Muse has reached 10.2 million cumulative downloads in the U.S. within 40 days of launch, putting it among just 12 apps tracked by Sensor Tower to hit that milestone. The app's daily active users climbed to 2.5 million on Oct. 16, up 15% from the previous week. Sensor Tower also said Muse posted a 30% seven-day retention rate and a 23% 14-day retention rate, both above the average levels seen among competing apps including ChatGPT, Claude, and Grok. Meta allocated 39% of its October ad spending to promote Muse, helping lift the app to No. 21 in U.S. ad impressions for the month. Since launching in September, Muse has held the top spot on the U.S. App Store free app chart except for Oct. 19, and it also ranked first on Google Play over the past 30 days. The app is currently available only in the U.S. and Canada, according to TechCrunch.

Meta's AI agent Muse recorded 10.2 million cumulative downloads in the U.S. within 40 days of launch, making it one of only 12 apps tracked by Sensor Tower to reach that mark, according to TechCrunch.

Muse hit 2.5 million daily active users for the first time on Oct. 16, a 15% increase from the previous week.

Sensor Tower data showed a 30% seven-day retention rate and a 23% 14-day retention rate for Muse. Both figures were above the average levels for competing apps including ChatGPT, Claude, and Grok.

Meta directed 39% of its ad spending in October to promoting Muse. That helped push the app to No. 21 in U.S. ad impressions for the month.

Since its September launch, Muse has held the top position on the U.S. App Store free app ranking except for Oct. 19. Over the past 30 days, it also ranked No. 1 on Google Play. The app is currently available only in the U.S. and Canada.

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