Meta has taken control of the Instagram handle “@muse” for its new AI product, forcing the rock band Muse to move its official account to “@museband.” The change drew sharp criticism from users and the band’s fans, and Meta CEO Mark Zuckerberg has also come under public fire over the move. Meta had earlier introduced Muse as a personal AI agent app designed to handle digital tasks such as booking appointments, filling out spreadsheets, and monitoring home cameras. The company said users can decide whether interactions with Muse may be used to train AI models. If they opt in, Meta said it will remove key personally identifying information before using the data to improve the model. The company is also facing pressure tied to AI safety, privacy concerns, and returns on AI investment. Zuckerberg has previously said personal AI agents will be a future growth driver for Meta’s products and revenue, with shopping and transaction-related business models also under consideration.
Meta has taken over the Instagram account “@muse” for its new AI product Muse, forcing the well-known rock band Muse to change its official account to “@museband,” according to Odaily.
The move triggered strong criticism from online users and the band’s fans over how Meta handled the account. Meta Chief Executive Officer Mark Zuckerberg has also faced public backlash tied to the decision.
Meta’s Muse AI app
Meta previously announced Muse, a personal AI agent application that allows users to hand off digital tasks such as booking appointments, filling out spreadsheets, and monitoring home security cameras to an AI assistant.
On data use, users can choose whether to allow Meta to use their interactions with Muse to train AI models. If a user agrees, Meta said it will remove key personally identifying information before using that data for model improvement.
Pressure around AI safety, privacy and returns
Meta is also facing pressure related to AI safety, privacy issues, and returns on AI investment. Zuckerberg has previously said personal AI agents will be a future direction for the company’s product and revenue growth. He also said Meta plans to explore business models tied to shopping and transactions conducted through AI agents.
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