Francesco Andreoli, Head of Developer Relations at MetaMask, said at a roundtable during GWDC 2026 Korea that stablecoins currently represent the clearest product-market fit in crypto. He said the next step is to build out payments and merchant relationships rather than allow the ecosystem to become more fragmented.
Andreoli also said products need to meet users where they already are, adding that users now expect a one-stop experience. He described that shift as a usability lesson Web3 can learn from fintech. On product development, he noted that MetaMask has already launched a wallet designed for agents, serving as an execution layer for trades including spot and perpetual contracts.
He added that agent usage today still feels highly technical, but said more user-friendly applications aimed at everyday users are likely to emerge, including interfaces based on conversation. Andreoli also stressed that the target audience should not be limited to existing Web3 users, but should include fintech users as well. The comments were made during the event held in Seoul on Sept. 29-30, 2026.
Francesco Andreoli, Head of Developer Relations at MetaMask, said during a roundtable at GWDC 2026 Korea that stablecoins are the area with the strongest product-market fit right now, and that the industry should focus next on payments and merchant relationships instead of allowing the ecosystem to fragment further.
GWDC 2026 Korea is being held on Sept. 29-30, 2026 at the aT Center in Seoul, South Korea. The conference is hosted by Web3Labs and co-hosted by Techub News, HypaiLabs, and TokenPost.
Users now expect a one-stop experience
Andreoli said products need to go where users already are. He added that users now expect a one-stop experience, calling that a usability lesson Web3 can learn from fintech.
MetaMask has launched a wallet for agents
Andreoli said MetaMask has launched a wallet built for agents, which can serve as the execution layer for trades including spot and perpetual contracts.
He also said using agents today still feels technical, but added that more user-friendly applications for mainstream users are likely to appear next, including products built around conversational interfaces.
Stablecoins seen as the clearest fit
Andreoli said stablecoins currently offer the strongest product-market fit. He added that the next task is to make progress in payments and merchant relationships.
He also called for industry collaboration rather than deeper ecosystem fragmentation, and said the audience is not limited to Web3 users but also includes fintech users.
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