Moomoo has expanded its cryptocurrency trading service into Texas and rolled out direct crypto deposits and withdrawals for U.S. users. The company said Texas users can now trade 52 cryptocurrencies with commission-free pricing and transaction fees starting at 0.49%. With the move, Texas joins the list of supported states that already includes California, New Jersey, and Pennsylvania.
Texas rollout adds on-chain transfers inside the brokerage app
The new Direct Crypto Deposit & Withdraw feature lets users move supported digital assets between external Web3 wallets and their moomoo accounts. That means investors can transfer assets on-chain while still using the same platform for equities, options, and other financial products. The change stands out because many retail brokerages have historically offered only internal crypto exposure, without allowing users to move assets in or out on-chain.
Albi Mema, Director of Crypto Operations at moomoo U.S., said the company is continuing to expand crypto access across the country while adding features aimed at improving the investing experience. He said the Texas expansion and direct transfer launch reflect moomoo’s effort to serve investors across both traditional markets and Web3 through a unified, secure, and compliant platform.
Retail platforms are competing on ecosystem depth
The rollout fits a broader shift in U.S. retail investing. Trading platforms are no longer treating crypto as a stand-alone product; they are folding it into wider multi-asset account systems. Over the past several years, more firms have moved toward a “financial super app” model that combines stocks, options, ETFs, crypto, payments, retirement products, and cash management in one environment. The pressure is clear: keep users inside a single ecosystem and reduce reliance on transaction-heavy trading revenue.
Moomoo said U.S. users currently have access to more than 50 cryptocurrencies, including newer listings such as MON and BNB. The platform also supports integrations with dozens of crypto wallets and exchanges. It added that crypto transferred into moomoo can be converted into fiat currency and then deployed across a broader set of investment products, showing how capital mobility across asset classes is becoming a larger industry priority.
Texas remains a key U.S. market for crypto firms
Texas has become one of the most important markets for cryptocurrency companies in recent years, drawing miners, infrastructure businesses, and digital asset firms. The report links that appeal to the state’s energy market, business climate, and political support for blockchain-related industries. For retail brokerages and fintech platforms, expanding into Texas means access to one of the largest populations in the country and a growing base of crypto-active users.
The expansion comes as competition intensifies among U.S. retail investment platforms. The report points to Robinhood, Coinbase, Kraken, Webull, and traditional brokerages as firms continuing to add crypto-related products. Competition is also shifting away from pricing alone toward wallet connectivity, tokenized assets, retirement integrations, and multi-asset portfolio tools. Moomoo said it has also been involved in tokenized equity efforts and is offering a limited-time rewards program in Texas that includes Bitcoin incentives tied to trading thresholds. The company said it plans to keep expanding crypto functionality and geographic coverage across the United States.