NEXT INNOVATIONS TECHNOLOGY L.L.C. (NEXST), a next-generation Web3 entertainment platform, has officially partnered with award-winning K-Pop girl group KISS OF LIFE. The group joins as the platform's second official collaboration artist, with VR concert content set to launch on NEXST VR LIVE.
NEXST VR LIVE: Bridging Web2 and Web3 with Immersive Concerts
NEXST VR LIVE is the platform's core VR concert service, supported by the $NXT token. Fans can purchase VR content using cryptocurrency and gain digital asset ownership. By combining AI, VR, and blockchain, NEXST aims to onboard mainstream Web2 users into Web3 without requiring prior crypto knowledge. In July 2025, NEXST VR LIVE announced its first collaboration artist (a Korean girl group), with VR content currently in production. The KISS OF LIFE partnership marks the next stage of the platform's evolution.
KISS OF LIFE: From World Tour to Virtual Stage
KISS OF LIFE consists of four members—Julie, Natty, Belle, and Haneul—and debuted in 2023 with distinctive artistry and high-energy performances. The group launched its first world tour "KISS ROAD" in October 2024, covering North America, Europe, and Asia. In November 2024, they made a successful Japanese debut with a new album, followed by a sold-out Japan tour in December. The group commands a large global fanbase and continues to expand its influence.
Through this partnership, KISS OF LIFE's expressive performance style will be integrated into NEXST VR LIVE's immersive environments. Fans can step inside the music world, sharing a virtual space with artists in a next-generation VR live experience that redefines concert consumption in digital spaces.
Scaling the Web3 Entertainment Ecosystem
NEXST is not just launching VR content—it bundles fan communities, digital ownership, and token economics to connect global fandoms. The platform plans to collaborate with more global and K-Pop artists and premium IPs to build a sustainably scalable entertainment ecosystem. Official channels have opened for updates on upcoming partnerships and events.