OpenAI has acquired AI personal finance startup Hiro Finance, with founder Ethan Bloch confirming the deal. Hiro was backed by Ribbit Capital, General Catalyst, and Restive, though neither the acquisition price nor the company’s past fundraising figures were disclosed.
Hiro has already said it will shut down on April 20 and delete all user data from its servers on May 13. That has led industry observers to describe the transaction as an acqui-hire. Bloch said the entire Hiro team will join OpenAI, and LinkedIn data indicates the startup had about 10 employees.
An AI Financial Planning Tool Launched Only Five Months Ago
Founded in 2023, Hiro Finance formally launched its AI financial planning product about five months ago. Users could enter salary, debt, and monthly spending data, and the system would model different hypothetical scenarios to help with financial decisions. In product demonstrations, Bloch said Hiro had been trained specifically for financial math and included features that let users verify the accuracy of calculations on their own.
Math performance has long been a weak point for earlier large language models. Hiro’s product focused directly on that issue, especially in use cases tied to personal financial planning.
OpenAI Adds to Its Financial Software Push
This marks OpenAI’s second acquisition of a financial application. The source report said OpenAI has long positioned ChatGPT as a practical tool for corporate finance teams, and the latest deal is being read as another move to add specialized financial talent.
There is still no clear indication whether OpenAI plans to turn personal financial planning into a standalone professional product. The report also noted that the company, which could go public as early as 2027 and has been discussed at a valuation of up to $1 trillion, is still expanding its product and talent base.