ORANGE JUICE said it has raised $40 million, with Mexican billionaire Ricardo Salinas participating as an anchor investor. The venture was founded by Ego Death Capital partners Jeff Booth, Lyn Alden, and others. Its stated business focuses on acquiring profitable U.S. companies generating $1 million to $10 million in annual cash flow, holding them for the long term, and improving operations. The company also plans to build Bitcoin reserves at the businesses it acquires and set up an internal AI operations team aimed at lifting productivity across its portfolio. The announcement outlines a strategy that combines traditional business acquisitions with Bitcoin treasury building and operational changes inside acquired firms.
ORANGE JUICE has completed a $40 million financing round, with Mexican billionaire Ricardo Salinas participating as an anchor investor, according to ChainCatcher.
The project was founded by Ego Death Capital partners Jeff Booth, Lyn Alden, and others. Its core business is to acquire profitable U.S. companies with annual cash flow between $1 million and $10 million, hold them over the long term, and improve their operations.
ORANGE JUICE also plans to establish Bitcoin reserves for the companies it acquires and form an internal AI operations team to improve productivity at portfolio businesses.
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