POAP founder Isabel said the project will gradually wind down after operating for more than five years, closing a chapter for a protocol that issued digital collectibles across hundreds of communities. In her remarks, Isabel said POAP minted millions of digital collectibles over the past several years and worked with global organizations including Coinbase, Amex, Warner Music Group and Bayer.
She also pointed to major activation moments during Devcon, where POAP minted more than 8,000 collectibles in a single week, and to the Airport Rally campaign, which let collectors around the world claim POAPs at airports. Despite that reach, Isabel said building a sustainable business model without compromising the project’s core principles became difficult because of crypto funding cycles and distribution patterns.
She added that fast-changing technical infrastructure and market cycles made operations harder. Reflecting on the project, Isabel said user communities remain one of the most undervalued assets for companies, that products with real value can spread a brand through users, and that connecting users should not be overshadowed by short-term technology hype and price speculation. She said she has not decided on her next step and is now thinking about how go-to-market models may evolve in the AI era.
POAP founder Isabel said the project will gradually wind down after more than five years of operation.
According to her statement, POAP minted millions of digital collectibles across hundreds of communities over the past several years and partnered with global organizations including Coinbase, Amex, Warner Music Group (WMG) and Bayer.
Key milestones during the project’s run
Isabel said POAP saw large-scale use during Devcon, where more than 8,000 collectibles were minted in one week. She also referenced the Airport Rally campaign, which allowed collectors around the world to obtain POAPs at airports.
Why the project is shutting down
She said POAP holds special meaning for many people, but building a sustainable business model without sacrificing the project’s core ideas became difficult because of crypto funding cycles and distribution models. She added that rapidly changing technical infrastructure and market cycles also increased the challenges of running the project.
Lessons Isabel drew from POAP
Isabel said user communities are one of the most undervalued assets for companies, and that products with real value can spread a brand through users. She added that connecting users remains the core value and should not be obscured by short-term technology hype and price speculation. In a fast-changing market, she said, long-term accumulation and brand trust will be an important moat.
Isabel said she has not yet decided on her next move and is now thinking about how go-to-market, or GTM, models for enterprises may develop in the AI era.
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