POAP founder Isabel said the project will begin winding down after operating for more than five years, bringing an end to a platform that issued millions of digital collectibles across hundreds of communities. According to her statement, POAP worked with global organizations including Coinbase, American Express, Warner Music Group and Bayer, and also saw large-scale adoption during Devcon, where more than 8,000 collectibles were minted in a single week. The project also launched an Airport Rally campaign that allowed collectors around the world to claim POAPs at airports. Isabel said the shutdown reflects the difficulty of building a sustainable business model without compromising the project’s core principles, citing crypto funding cycles, distribution models, fast-changing technical infrastructure and broader market cycles as key pressures. She added that she has not yet decided on her next step, but is now thinking about how go-to-market models for companies may evolve in the AI era.
POAP founder Isabel said on Aug. 3 that the project will gradually shut down after more than five years in operation.
In her statement, Isabel said POAP minted millions of digital collectibles across hundreds of communities over the past few years. She also said the project worked with global organizations including Coinbase, American Express, Warner Music Group (WMG) and Bayer.
She pointed to several examples from the project’s run. During Devcon, POAP saw large-scale use and minted more than 8,000 collectibles in a single week. The team also launched an Airport Rally campaign that let collectors around the world obtain POAPs at airports.
Isabel said it had become difficult to build a sustainable business model without giving up the project’s core ideas, given crypto funding cycles and distribution models. She added that rapidly changing technical infrastructure and market cycles made operations harder as well.
Looking back on the project, Isabel said user communities remain one of the most underestimated assets for companies, and that products with real value can spread a brand through their users. She also said connecting users is still the core value and should not be overshadowed by short-term technology hype and price speculation. In a fast-moving market, she said, long-term accumulation and brand trust become important moats.
Isabel said she has not yet decided what comes next, but is thinking about how enterprise go-to-market, or GTM, models may develop in the AI era.
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