According to Bloomberg, AI marketing startup Profound has raised $180 million in a Series D round, bringing its post-money valuation to $1.8 billion. The round was led by Sequoia Capital and Kleiner Perkins. Founded in 2024 and based in New York, the company has now raised more than $335 million in total. Profound focuses on helping brands adjust to a shift in user behavior as more searches begin through AI chatbots such as OpenAI’s ChatGPT and Google Gemini instead of traditional search engines. Its software tracks how often brands are mentioned in responses generated by different AI models, the contexts in which they appear, and the way those brands are described.
According to Bloomberg, AI marketing startup Profound has completed a $180 million Series D financing round at a post-money valuation of $1.8 billion. Sequoia Capital and Kleiner Perkins led the round.
Founded in 2024 and headquartered in New York, Profound has raised more than $335 million in total. The company helps brands adapt to a change in how users search for information, with more queries now starting through AI chatbots such as OpenAI’s ChatGPT and Google Gemini rather than through traditional search engines.
Its software tracks how often a brand is mentioned in answers produced by different AI models, the contexts in which those mentions appear, and how the brand is described.
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