U.S. investment platform Public has announced the acquisition of Treasury App, an artificial intelligence-driven investment platform, to bolster its AI-powered brokerage offerings. The financial details of the deal were not disclosed, but industry observers believe the move will significantly enhance Public's competitive edge in AI and further cement its status as a crypto-friendly broker.
Background on Public
Founded in 2019, Public is known for its social investing features and commission-free trading. Unlike traditional brokerages, Public has embraced cryptocurrency from the outset, currently supporting trading in stocks, bonds, as well as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL) among other digital assets. This diversified asset coverage has earned it a solid reputation among compliance-conscious retail investors.
Value of Treasury App
Treasury App is a startup that leverages artificial intelligence to optimize portfolio management. Its core product automatically generates personalized asset allocation recommendations based on user risk preferences, market data, and macroeconomic indicators. Following the acquisition, Public plans to integrate Treasury App's AI capabilities into its existing platform, offering users smarter advisory services—especially in cross-asset allocation between traditional securities and cryptocurrencies.
Market Impact and Outlook
This acquisition comes amid an accelerating convergence of AI and the crypto industry worldwide. On one hand, traditional financial institutions are trying to lower investment barriers through AI tools; on the other hand, the high volatility of crypto markets makes robo-advisory services useful for risk diversification. Public's CEO stated: “AI and crypto are the two pillars of future finance. Treasury App's technology will help us deliver a more efficient and personalized investment experience to our users.”
Although the acquisition price is undisclosed, analysts believe that Public's move could trigger similar actions from competitors. Rivals like Robinhood and Webull are also ramping up AI investments, but Public maintains a lead in the breadth of crypto asset support. With Treasury App on board, Public is well-positioned to carve out a new niche in smart advisory services, attracting younger users seeking one-stop asset allocation.
Notably, the recent price performance of the three major cryptocurrencies supported on Public—BTC (-0.33%), ETH (-0.29%), and SOL (-1.29%)—reflects a subdued market sentiment. However, AI-driven smart allocation tools could help investors seize opportunities amid volatility.