Solana-based token launch platform Pump.fun has unveiled a revamp of its creator fee model with the introduction of Cashback Coins. In an announcement on X, the platform stated that token creators can now decide, before launch, whether fees generated by their token flow to themselves or are entirely passed back to traders.
Irreversible Selection at Launch
Creators must choose between Creator Fees and Trader Cashback. Once a token goes live, that selection is permanently locked and cannot be reversed. If Trader Cashback is picked, 100% of creator fees go directly to traders, not the deployer. Pump.fun clarified that CTOs (community takeovers) do not apply to Cashback Coins; traders and holders remain the perpetual beneficiaries under this model. Creator Fee coins are similarly bound to their original structure.
CEO: 'Rewarding Traders and REAL Projects'
In a follow-up post, Pump.fun's CEO said the update is designed to “reward traders and REAL projects.” Historically, creator fees were meant to fund development and community growth. But Pump.fun acknowledged many tokens gain traction without an active team or long-term roadmap, making these fees a disproportionate reward for deployers who no longer contribute value. The new system lets the market decide — traders choose which model to support, effectively filtering out tokens that lack ongoing commitment.
Live on Mobile and Web
Cashback Coins are now available within the Pump.fun mobile app and website during token creation. Participants can claim their cashback rewards via the profile section of the app. The move addresses growing debate over incentive alignment and fairness in the memecoin ecosystem, shifting fee decisions from a fixed default to a market-driven choice.