On April 17, 2020, Purse.io, a well-known cryptocurrency marketplace that enables Amazon purchases using Bitcoin (BTC) and Bitcoin Cash (BCH), suddenly announced its decision to dissolve the company. The news disappointed many in the crypto community, as the platform had been operational since 2014 and saved users up to 20% or more on purchases. However, just six days later, the company revealed it was reconsidering the decision.
Community Support and Acquisition Interest
Eduardo Gómez, a representative of Purse.io, stated on April 23 that the team had received an outpouring of support from the community, prompting a reassessment. “Several parties – including well known bitcoin advocates, high volume users, and established cryptocurrency companies – reached out with interest in acquiring Purse.io,” Gómez said. He further tweeted, “Good news everybody. It looks like Purse is here to stay.” The exact details of any acquisition remain undisclosed, but the reversal signals the platform's continued vitality.
Roger Ver's Involvement
Bitcoin.com's Roger Ver, a vocal advocate for Bitcoin Cash, publicly endorsed the marketplace's survival. In a YouTube video titled “How to Beat Phil Hellmuth at Poker Using Bitcoin Cash,” Ver remarked, “Purse is too important for the ecosystem to let it disappear so I don’t think it’s going anywhere. I’ve been in talks with them a lot, so stay tuned for some more news on Purse.io.” His comments fueled speculation that Bitcoin.com or Ver himself might be involved in the acquisition, though no official confirmation has been made.
Impact on Crypto Adoption
Purse.io's reversal is seen as a positive development for cryptocurrency adoption, as the platform serves as a practical bridge between digital currencies and mainstream e-commerce. Since its launch in 2014, it has allowed millions of users to leverage BTC and BCH for everyday purchases on Amazon, often at significant discounts. The potential acquisition by well-established parties could enhance the platform's services and expand its reach.
Future Outlook
While the specific terms of the deal remain under wraps, the crypto community views this as a victory for decentralized marketplaces. Social media forums and news outlets have largely celebrated the news, with many calling Purse.io's survival a testament to the resilience of crypto-native services. Roger Ver's involvement, if confirmed, would likely accelerate improvements and further integration of Bitcoin Cash. As negotiations continue, Purse.io's story serves as a reminder that community support and strategic investment can turn around even the most sudden corporate decisions.

