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REAL (Real Estate Asset Ledger), a Singapore-based real estate crowdfunding company, has announced the launch of its token sale, allowing users worldwide to invest in global real estate using Ethereum (ETH). The platform leverages blockchain technology to address long-standing inefficiencies and illiquidity in traditional real estate markets, employing Ethereum smart contracts to provide a transparent and accessible ecosystem for property investment.
Platform Mechanism and Tokenomics
REAL tokenizes economic rights to real estate through its ERC-20 token, REAL. Investors can purchase REAL tokens with any amount of ETH and exchange them for economic rights to specific properties, called REAL Property Participation (RPP). Rental income and property appreciation are distributed back to RPP holders in ETH proportionally. Additionally, users can trade or transfer RPP rights on the platform, significantly enhancing liquidity.
REAL charges a 10% fee on all profits generated from properties. For example, if a property earns 1,000 ETH in rental income, the platform retains 100 ETH as a commission.
Token Sale Details
The token sale consists of a pre-sale and a public crowdsale:
- Pre-sale: Begins on August 24, 2017 at 00:00 UTC and lasts 24 hours. Only contributors committing over 100 ETH are eligible. Hard cap: 100,000 ETH.
- Crowdsale: Runs from August 14, 2017 at 19:00 UTC to August 31, 2017 at 19:00 UTC. Soft cap: 200,000 ETH; once reached, the sale will close within 36 hours. Hard cap: 400,000 ETH. Total token supply: 100,000,000 REAL.
REAL tokens will be distributed via a smart contract within seven days after the crowdsale ends. The official crowdsale contract address will be published by the team.
Team Background
The team has invested $350,000 of their own capital into the project. Co-Founder & CEO Enrique Dubois is a serial entrepreneur and business angel with over 15 years of experience, having founded and sold multiple online companies and serving as an advisor for startup programs such as Startup Chile and Startup Peru. Co-Founder & Director Bernardo Hernández is a serial entrepreneur and venture capitalist who co-founded Idealista and held senior marketing and product roles at Google and Yahoo. He holds a Master's degree in Finance from Boston College and is a CFA charterholder.
For inquiries, contact: melissasapmaz@real.markets. More info at http://www.real.markets.
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