Ric Edelman, founder of Edelman Financial Engines and the RIA Digital Assets Council, has made a strong case for Bitcoin as a portfolio asset despite its notorious volatility. In a recent interview with Yahoo Finance, Edelman described Bitcoin as “totally new and different” and “the first genuinely new asset class in about 150 years,” adding that “it has tremendous investment opportunities.”
Bitcoin: The Ideal Diversifier
Edelman noted that many seasoned financial professionals lack a proper understanding of cryptocurrencies, which causes them to miss out. “The more talent you have, the more professional designations, the more college degrees in this space you have, the more difficult it is to get your head around Bitcoin,” he said.
Using “Bitcoin as a proxy for all digital assets,” Edelman emphasized that this asset class has nothing in common with stocks, bonds, real estate, oil, or gold. “Bitcoin and digital assets are non-correlated assets to traditional investments, making them an ideal addition to a diversified portfolio. You lower the risk while giving yourself the opportunity to improve returns.” He urged investors to “get off zero” and consider a small allocation.
Notably, legendary hedge fund manager Paul Tudor Jones has also recommended Bitcoin as a portfolio diversifier, suggesting a 5% allocation. Edelman went further, stating that even a 1% or 2% position can materially improve long-term returns. “It does not take much to have a material impact on your investment portfolio,” he explained.
Blockchain: The Most Impactful Innovation Since the Internet
Edelman also discussed non-fungible tokens (NFTs) and central bank digital currencies (CBDCs). He called blockchain technology, digital assets, NFTs, CBDCs, and tokens “the most impactful commercial innovations since the development of the internet itself.” According to him, “This is huge. It’s going to have a tremendous impact on global commerce.”
Edelman’s comments come at a time when institutional adoption of Bitcoin is accelerating, with companies like MicroStrategy, Tesla, and Square adding it to their balance sheets. Despite Bitcoin’s price volatility, the narrative has shifted from skepticism to recognition of its potential as a store of value and a hedge against inflation. Edelman’s perspective, grounded in decades of financial advisory experience, adds weight to the argument that Bitcoin belongs in diversified portfolios.
While the cryptocurrency market remains speculative, Edelman’s advice is a clear signal that even mainstream financial professionals are beginning to embrace digital assets. He concluded that blockchain and digital assets are “the most impactful commercial innovations since the development of the internet itself.”

