Techub News reported that payment protocol Ripple has announced plans to hold its flagship Swell conference from October 27 to 29 this year at Hudson Yards in Manhattan, New York. The event will be combined with Apex, Ripple’s developer conference, and the company expects the combined gathering to become the largest edition in the history of the Swell series.
Swell and Apex to Share One Venue
Swell has been held for around a decade and has previously taken place in cities including Las Vegas and Singapore. By bringing Swell to Hudson Yards in Manhattan and combining it with Apex, Ripple is setting up one event format that covers both institutional-facing discussions and topics connected to the XRP Ledger developer ecosystem.
The confirmed speaker list includes Nasdaq Chief Executive Officer Adena Friedman, actor Matt Damon, and multiple Ripple executives. Their planned appearances indicate that this year’s conference will retain Ripple’s executive-led programming while also featuring guests from traditional finance and the wider public sphere.
Traditional Finance Decision-Makers and XRP Ledger Developers
Ripple’s stated purpose in merging Swell with Apex is to bring decision-makers from traditional financial institutions and XRP Ledger developers onto the same platform. Swell has long served as a major external-facing conference for Ripple, while Apex is aimed at the developer community. The combined format broadens the range of participants attending the New York event.
Techub News cited CryptoBriefing as saying that the participation of executives from traditional financial giants such as Nasdaq shows that the dialogue between cryptocurrency infrastructure companies and traditional financial institutions has entered a substantive stage. The disclosed details so far include the October 27 to 29 schedule, the Hudson Yards location, the merger with Apex, and the confirmed speakers.