Video-sharing platform Rumble announced on Wednesday the launch of a new digital wallet built in partnership with stablecoin giant Tether, enabling users and creators to send, receive, and store cryptocurrency directly on the platform without relying on banks or third-party payment processors. The product, called Rumble Wallet, supports peer-to-peer payments in Bitcoin, Tether's USDT stablecoin, and Tether Gold (XAUt). The company said the wallet is designed to let creators get paid directly by their audiences, reducing fees and limiting the risk of payment restrictions, account freezes, or deplatforming by traditional financial intermediaries.
Founder, Chairman, and CEO Chris Pavlovski emphasized that the wallet aligns closely with the company's free-speech mission and its long-running push to build alternatives to Big Tech infrastructure. “Rumble represents free speech and liberty the same way that cryptocurrency and a decentralized internet represent freedom, and Rumble Wallet is the natural combination of those things,” Pavlovski said. “We are putting more power into the hands of users and creators so they can engage with and financially support the content they like.” Later, Pavlovski posted on X: “If it's not clear, I'll make it really clear. Rumble Wallet will compete directly against Coinbase and Venmo — but we're not custodial and we CANNOT shut down your account. It's true financial freedom to buy, hold, and tip crypto.”
Bitcoin, Crypto, and Rumble's ‘Freedom-First’ Philosophy
The announcement comes as Rumble continues to position itself as a “freedom-first” technology platform, appealing to creators and audiences frustrated with censorship, demonetization, and opaque moderation policies on mainstream platforms. The wallet is non-custodial, meaning users maintain control of their digital assets rather than handing control to a centralized provider. This stands in stark contrast to custodial wallets like Coinbase, where the platform holds the private keys. The wallet is built using Tether's Wallet Development Kit (WDK), which is designed to help platforms integrate crypto payments directly into their products without building blockchain infrastructure from scratch.
Tether CEO Paolo Ardoino said the collaboration reflects the company's broader focus on decentralization and user autonomy. “At Tether, we champion technologies that break boundaries and promote freedom, decentralization, and the fundamental right to free expression,” Ardoino said. “Rumble Wallet brings those ideals together into one product that will give tens of millions of users more control than any platform has offered before, even in the United States.”
The two companies already have deep financial ties. According to disclosures, Tether holds nearly 104 million shares of Rumble, representing roughly 48% of the company. This equity stake further aligns their goals in the crypto payments space. MoonPay will power Rumble Wallet's crypto on- and off-ramps, allowing users to seamlessly convert between digital assets and traditional payment methods such as credit cards, Apple Pay, PayPal, and Venmo. This enables creators to easily cash out their crypto tips into fiat currency.
MoonPay CEO Ivan Soto-Wright noted: “Peer-to-peer payments powered by crypto are the future of the internet economy. Rumble is one of the first major platforms to adopt this model, giving creators the ability to get paid instantly in stablecoins or Bitcoin and easily move in and out of fiat.” He emphasized that instant settlement eliminates the multi-day delays typical of traditional payment rails.
Shares of Rumble rose 3% following the announcement, reflecting investor optimism around the platform's expanding crypto strategy and creator monetization tools. The launch marks a significant step for video platforms embracing decentralized finance. Key features of Rumble Wallet:
- Supports Bitcoin, USDT, and Tether Gold
- Non-custodial architecture — user holds private keys
- Built on Tether WDK for rapid integration
- MoonPay provides fiat on/off ramps
- Creators receive peer-to-peer tips instantly
- Directly competes with Coinbase (custodial) and Venmo (fiat)
For international users, Rumble Wallet offers a censorship-resistant alternative, especially appealing to those who want to freely support content creators while maintaining full control over their assets. If more platforms adopt this model, peer-to-peer crypto payments could reshape the entire creator economy's money flow.