Serenity said on Sept. 11 that X should ban networks built around paying others to quote-post or comment on posts, arguing that the platform risks being dominated by engagement systems tied to marketing company products rather than independent and authentic voices. Serenity also outlined how such groups allegedly operate: companies pay influential accounts to comment on or quote their posts, then expand the activity through newly created accounts labeled with themes such as "XX Finance" or "XX Country" and related affiliate accounts. Once these company-linked networks reach enough scale, the accounts begin citing one another to drive engagement. Serenity said the process can eventually help each affiliate account build follower counts in the tens of thousands or even hundreds of thousands, which are then used to boost the visibility of other accounts.
Serenity said on Sept. 11 that X should remove paid engagement networks from the platform and ban groups that pay others to quote-post or comment on their posts.
According to Serenity, the concern is that X could eventually be dominated by engagement networks built around marketing company products rather than independent, authentic voices.
How Serenity said these networks operate
Serenity described a model in which companies pay influential users to comment on or quote their posts. That activity is then extended through new accounts with labels such as "XX Finance" or "XX Country," along with related affiliate accounts.
Serenity said that once each company grows the network to a sufficient size, those accounts begin quoting one another to raise engagement. Over time, each affiliate account can accumulate follower counts in the tens of thousands or even hundreds of thousands, and those accounts are then used to increase the visibility of others.
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