Serenity warns X could be overrun by paid engagement marketing networks

Serenity, known in Chinese crypto circles as the “white-haired stock god,” publicly criticized social media platform X and said the company should crack down on what he described as engagement networks built on paid interactions. According to his post, some companies pay influencers to comment on or quote their posts, then expand that activity through batches of affiliated accounts carrying names with words like “Finance” or country labels. He said those linked accounts can be grown to a meaningful size and then used to boost one another’s metrics through coordinated quoting and replies. In Serenity’s description, the model does not stop at simple promotion. Once the accounts build scale, they may gather tens of thousands, or even hundreds of thousands, of followers and use that reach to amplify more related accounts. Serenity argued that if the pattern continues, X could end up being dominated by engagement networks centered on marketing company products, while independent and genuine voices on the platform are pushed aside.