Consumers noticed on Aug. 24 that the homepage of the “SKhynix Flagship Store” had posted a notice saying it plans to cease operations on Sept. 9, 2026, with all products already removed from sale. By Aug. 25, the store could no longer be directly found through search on Taobao. Public records show the shop had mainly sold SK Hynix-branded consumer solid-state drives, and listed Tianjin Hailishi Technology Co., Ltd. as its operating entity. According to Tianyancha, the company was registered in July 2020 with registered capital of RMB 1 million, and its business scope includes technical services and electronics sales. Public corporate registration data does not show equity ownership, control, or direct affiliation with SK Hynix headquarters or its China unit. In comments to China Newsweek, SK Hynix China said the “SKhynix Flagship Store” was not directly operated by the company. It added that the reason for the closure, the operating or authorization status of other related e-commerce stores, and warranty arrangements for historical orders are still being checked internally and with relevant parties, and that it has no more information to provide for now. The development has revived speculation about whether SK Hynix is scaling back its consumer storage business, after market rumors in January claimed the company planned to stop making consumer storage products and exit consumer DRAM and NAND. On Jan. 14, an SK Hynix representative publicly denied that claim.
Odaily reported that consumers on Aug. 24 found a termination notice on the homepage of the “SKhynix Flagship Store,” stating that it plans to voluntarily cease operations on Sept. 9, 2026. All products in the store have already been removed from sale.
As of Aug. 25, the store could no longer be directly searched on Taobao.
Operating entity and public registration records
Public information shows the store had mainly sold SK Hynix-branded consumer solid-state drives. Its operating entity is listed as Tianjin Hailishi Technology Co., Ltd.
According to Tianyancha, the company was registered in July 2020 with registered capital of RMB 1 million. Its business scope covers technical services and electronics sales. Public corporate registration information does not show equity ownership, control, or direct affiliation between the company and either SK Hynix headquarters or its China business.
Response from SK Hynix China
SK Hynix China told China Newsweek that, after verification, the “SKhynix Flagship Store” was not directly operated by the company.
On the reasons behind the shutdown, the operating or authorization status of other related e-commerce stores, and warranty arrangements for historical orders, SK Hynix China said it is still verifying the information internally and with relevant parties. It added that no further information is available at this stage.
Fresh speculation over consumer storage operations
The store closure has again drawn attention to speculation that SK Hynix may be shrinking its consumer storage business.
In January, the market circulated claims that SK Hynix was planning to stop producing consumer storage products and exit the consumer DRAM and NAND businesses. On Jan. 14, an SK Hynix representative publicly denied that claim, saying the company “is not currently discussing or planning an exit from the consumer product business.”
The information above was cited from China Newsweek.
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