The Smarter Web Company (AQUIS: SWC | OTCQB: TSWCF) has announced that it purchased an additional 275 Bitcoin (BTC) for £21.88 million. The acquisition is part of the company’s ongoing treasury program under its “10 Year Plan,” a long-term strategy that places Bitcoin at the center of its financial planning. After this latest purchase, the company’s total Bitcoin holdings have reached 1,275 BTC, with a reported value of more than £100 million.
This announcement is significant because it shows a continued and deliberate balance-sheet allocation strategy rather than a one-off speculative move. The Smarter Web Company is known for providing web development and online marketing services, yet it is increasingly distinguishing itself through a corporate treasury model that treats Bitcoin as a strategic reserve asset. In practical terms, the firm is moving beyond the idea of Bitcoin as merely a payment option and embedding it into its broader financial structure.
Details of the latest Bitcoin purchase
According to the company, the newly acquired 275 BTC were purchased at an average price of £79,563 per Bitcoin. As a result of this latest transaction, the company’s overall average acquisition cost across its full treasury position rose to £78,516 per BTC. These figures provide an important benchmark for understanding how the firm is building its position over time rather than attempting to time the market with a single entry.
Following the purchase, the company now holds 1,275 BTC in total. Based on its disclosure, those holdings are currently valued at more than £100 million. The company also reported performance metrics tied to its treasury strategy, stating that it has generated a year-to-date BTC yield of 31,263% and a 30-day BTC yield of 497%. The source text does not further define how those yield figures are calculated, but the company clearly presents them as key indicators of treasury performance.
From accepting Bitcoin payments to building a Bitcoin treasury
The Smarter Web Company stated that it has accepted Bitcoin as a form of payment since 2023. In its own words, the company believes that Bitcoin will form a core part of the future global financial system. That belief appears to be driving more than customer payment flexibility. It is now shaping the firm’s long-term capital allocation, treasury management, and strategic planning.
This distinction matters. Many businesses may experiment with accepting BTC payments, but far fewer go on to integrate Bitcoin into their treasury framework and actively accumulate it on the balance sheet. The Smarter Web Company has taken that second step. It has made Bitcoin a structural part of its financial strategy while also exploring opportunities through organic growth and corporate acquisitions.
The company also disclosed that it currently holds approximately £31 million in cash available for potential future Bitcoin purchases. That detail suggests the latest acquisition may not be the end of its accumulation cycle. Instead, the firm appears to be preserving flexibility to continue increasing its Bitcoin position if it decides to do so under the same strategic framework.
How management views the treasury strategy
CEO Andrew Webley said he looks forward to working with the company’s advisors to evaluate the effectiveness of the mechanism it has adopted. He also suggested that, if proven effective, the model could inspire other UK companies to implement similar approaches. His statement indicates that management sees the treasury strategy not merely as a corporate finance experiment, but potentially as a template that other British businesses could study.
That message is especially notable in the UK context. While several public companies in other markets, particularly in the United States, have built well-known Bitcoin treasury strategies, the UK corporate landscape has been comparatively cautious. By framing its treasury model as a pioneering approach, The Smarter Web Company is positioning itself as an early mover in British public markets.
The role of the “10 Year Plan” and the company’s public listing
The company formally launched its Bitcoin-focused strategy in April 2025 with the introduction of its “10 Year Plan.” At that point, Bitcoin was established as a cornerstone of the company’s long-term financial strategy. This timing is important because it shows that the latest 275 BTC purchase is part of an already defined roadmap rather than a sudden tactical decision.
Shortly afterward, on April 25, 2025, The Smarter Web Company went public on the Aquis Stock Exchange Growth Market. Through a combination of institutional and retail subscriptions, the IPO raised up to £2 million. The offering also included retail participation through the Winterflood Retail Access Platform (WRAP), allowing UK investors to take part with a minimum investment of 500 euros.
Viewed as a whole, the company’s progression is relatively clear. It began by accepting Bitcoin payments in 2023, then elevated Bitcoin to a central treasury asset through the “10 Year Plan” in April 2025, and subsequently used its public market presence to support a wider capital strategy. The latest purchase of 275 BTC is therefore best understood as another step in an unfolding corporate Bitcoin treasury model. For observers tracking institutional and public-company Bitcoin adoption, The Smarter Web Company offers a concrete example of how a smaller listed business can tie together crypto payments, balance-sheet management, and capital markets access within one coherent strategy.