Legendary hip-hop artist and entrepreneur Snoop Dogg (born Calvin Cordozar Broadus Jr.) has expressed strong confidence in Bitcoin and the blockchain technology behind it during an interview with Vanity Fair. He stated that while he is not overly concerned with the coin's price fluctuations, he has been in the space long enough to know that Bitcoin is “here to stay.”
Bitcoin: Not a Pandemic Fad
When asked whether the popularity of BTC is merely a passing trend fueled by the pandemic, Snoop Dogg pushed back: “The future is unfolding right before us. I don’t see it as a pandemic fad, the pandemic just put gas on the fire.” He believes the technology has the power to change how people connect globally.
Asked if a “Snoopcoin” is in the cards, the rapper replied bluntly: “You’re damn right.”
NFTs: Building Direct Bridges Between Artists and Fans
Snoop Dogg devoted a significant portion of the interview to discussing non-fungible tokens (NFTs). He argued that NFTs enable a direct connection with his community, unlike traditional album sales. “When you buy one of my records or download a song, I can’t connect with you. With NFTs, I can. I plan to continue to engage with the fans who buy this artwork.”
He emphasized that with NFTs, “there is no platform or middleman filtering my message anymore.” Fans will own an original, limited piece from the artist. Snoop Dogg confirmed the launch of his NFT collection “A Journey With the Dogg” on Crypto.com, featuring a talking portrait of a young Snoop, an original track titled “NFT,” a Diamond Blunt, Snoop Dogge Coins, and other exclusive items.
Notably, Snoop Dogg was one of the first hip-hop artists to accept Bitcoin for his music, selling copies of his album for 0.3 BTC back in 2013. He even promised that his next record would be “available in Bitcoin and delivered in a drone.” Many rap stars may already be crypto millionaires thanks to early adoption.