U.S. fast-food chain Steak n Shake said in a post on X that Bitcoin payments received by the company will be counted toward its Bitcoin strategic reserve. The company also drew a contrast with card payments, saying the fees saved by using Bitcoin can be redirected into improving product quality. In the same post, Steak n Shake described Bitcoin users as having "unmatched" loyalty. The statement outlines how the chain plans to treat incoming BTC payments and links that approach to cost savings on payment processing, based on the company’s own wording in the post.
U.S. fast-food chain Steak n Shake said in a post on X that Bitcoin payments will be added to its Bitcoin strategic reserve.
The company wrote, “Compared with credit card payments, the fees we save let us reinvest funds into improving product quality. The loyalty of Bitcoin users is unmatched.”
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