Software intelligence firm Strategy (formerly Microstrategy, Nasdaq: MSTR) announced on June 16, 2025, that it acquired an additional 10,100 bitcoin (BTC) between June 9 and June 15. The total purchase price was approximately $1.051 billion, at an average price of $104,080 per bitcoin, inclusive of fees and expenses. This latest acquisition brings Strategy’s total bitcoin holdings to 592,100 BTC, acquired at an aggregate purchase price of $41.84 billion, or an average price of $70,666 per coin.
Financing and Holdings Details
According to the company’s SEC filing, the funding for the purchase came from recent preferred stock offerings. In the week leading up to June 15, the firm raised $78.4 million via at-the-market (ATM) offerings: $45.2 million through STRK shares (8.00% Series A Perpetual Strike Preferred Stock) and $28.6 million through STRF shares (10.00% Series A Perpetual Strife Preferred Stock). Earlier, on June 10, Strategy completed a public offering of 11,764,700 STRD shares (10.00% Series A Perpetual Stride Preferred Stock), generating net proceeds of approximately $979.7 million.
Michael Saylor, Executive Chairman and co-founder of Strategy, emphasized the company’s continued bitcoin strategy on social media platform X, stating: “Strategy has acquired 10,100 BTC for ~$1.05 billion at ~$104,080 per bitcoin and has achieved BTC Yield of 19.1% YTD 2025. As of 6/15/2025, we hodl 592,100 BTC acquired for ~$41.84 billion at ~$70,666 per bitcoin.” Saylor remains one of bitcoin’s most vocal advocates. He proclaimed that bitcoin is “engineered to outperform” all other assets and will become the dominant global asset by 2045. He predicts bitcoin could reach $1 million, eventually achieving a $500 trillion market cap—surpassing gold and real estate—and potentially generating up to $81 trillion for the U.S. Treasury. Recently, he said he is even more bullish on his $13 million bitcoin price prediction.
Market Impact and Industry Significance
Strategy’s massive ongoing purchases once again demonstrate strong institutional confidence in bitcoin. As the world’s largest corporate holder, its holdings now approach 600,000 BTC, representing approximately 2.8% of bitcoin’s total supply of 21 million. The firm’s “buy and hold forever” conviction has made it one of the most influential institutions in the cryptocurrency space.
Analysts highlight that Strategy’s approach of financing bitcoin acquisitions with high-yield preferred stock (annual dividend rates of 8%-10%) avoids diluting common shares while amplifying exposure to bitcoin’s long-term upside. However, this strategy carries risks: a sustained decline in bitcoin prices could pressure the company’s ability to meet dividend payments, potentially leading to financial distress. Despite the controversy, Saylor’s aggressive tactics have inspired other institutions, including some publicly traded companies and hedge funds, to explore similar models.
Notably, in 2025 Strategy rebranded from Microstrategy to “Strategy” to better reflect its focus on a bitcoin treasury strategy. To date, the company has invested over $40 billion in bitcoin without selling a single coin. The market generally expects this latest purchase to further cement bitcoin’s status as a mainstream institutional asset, potentially accelerating adoption by other large enterprises.