On April 13, 2026, Strategy (formerly MicroStrategy) announced the acquisition of 13,927 Bitcoin for approximately $1 billion at an average price of $71,902 per coin. The purchase increases the company's total Bitcoin holdings to 780,897 BTC, representing a market value of over $56 billion at current prices. This is one of the largest single-week purchases by the firm in recent months.
Largest Weekly Buy in Months
CEO Michael Saylor confirmed the transaction via X (formerly Twitter), noting that the company has achieved a BTC yield of 5.6% year-to-date. BTC yield is a metric that measures the percentage increase in Bitcoin holdings relative to the dilution from equity and convertible debt issuances. Saylor also shared that the company's cumulative investment in Bitcoin now stands at approximately $59.02 billion, with an average cost basis of $75,577 per coin.
The purchase price of $71,902 is below the company's overall average cost, suggesting that Strategy took advantage of a price dip to accumulate more Bitcoin. Saylor had been teasing the purchase in prior days, posting a chart of over 100 prior purchases and a message saying "We are still accumulating."
Funding via Equity and Convertible Debt
Strategy continues to fund its Bitcoin acquisitions through offerings of MSTR common stock and STRC convertible preferred stock, as well as convertible bonds. Saylor separately disclosed that the company's annualized BTC Breakeven yield is approximately 2.05%, meaning that as long as Bitcoin grows faster than this rate, the company can cover its preferred stock dividends indefinitely without issuing new MSTR shares.
The company's aggressive accumulation strategy has made it the largest publicly known corporate holder of Bitcoin globally, with now close to 781,000 BTC in its treasury.
Market Impact and Industry Significance
News of the purchase provided a mild boost to Bitcoin's price, which remained above $71,000 following the announcement. Institutional buying of this magnitude reinforces confidence in Bitcoin as a strategic reserve asset, particularly amid ongoing macroeconomic uncertainties such as inflation and currency debasement concerns.
With holdings representing approximately 3.7% of Bitcoin's total supply (21 million coins), Strategy's position has sparked discussions about concentration risk. However, the firm remains committed to its long-term holding strategy and continues to use its capital market access to expand its Bitcoin treasury.
This acquisition further cements Strategy's unique role as a "Bitcoin proxy" in traditional capital markets, offering investors indirect exposure to Bitcoin through corporate equity and debt instruments.