Strategy has released a Bitcoin-themed Air Jordan 1 sneaker priced at $250, according to a Sept. 9 update cited by BlockBeats. The product stands out for its Bitcoin branding, but the company’s official website does not currently allow customers to pay with Bitcoin at checkout. Available payment methods are limited to bank cards and Apple Pay.
The report also notes that Air Jordan is Nike’s premium sports and streetwear brand. Founded in 1984 and named after NBA legend Michael Jordan, the label is best known for basketball shoes and athletic apparel.
Separately, an earlier report said Strategy did not add to its Bitcoin holdings last week. As of Sept. 7, 2026, the company held 845,050 BTC. The combination of a Bitcoin-themed consumer product and the lack of direct BTC payment was a notable detail in the update.
Strategy has launched a Bitcoin-themed Air Jordan 1 sneaker priced at $250, according to a Sept. 9 report from BlockBeats.
Even so, checkout on its official website only supports bank cards and Apple Pay. Bitcoin is not available as a payment option.
Product details and brand background
Air Jordan is Nike’s premium sports and streetwear brand. It was founded in 1984, named after NBA legend Michael Jordan, and is focused on basketball shoes and athletic apparel.
Strategy’s Bitcoin holdings
An earlier report said Strategy did not increase its Bitcoin holdings last week. As of Sept. 7, 2026, the company held 845,050 BTC.
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