On April 13, 2026, Strategy (formerly MicroStrategy), led by Michael Saylor, executed its latest massive Bitcoin acquisition: purchasing 13,927 BTC for approximately $1 billion at an average price of $71,902 per coin. This brings the company's total Bitcoin holdings to a staggering 780,897 BTC, reinforcing its position as the world's largest publicly traded corporate holder of the cryptocurrency.
Purchase Details: Cost and Average Price
According to an official statement from Strategy and a post by Saylor on X shortly after market open, the acquisition was funded through the company's equity offering and convertible debt issuance linked to its MSTR and STRC shares. Strategy has assured investors that it can indefinitely cover preferred stock dividends without issuing additional MSTR shares if Bitcoin grows above the annual break-even yield of approximately 2.05%. The aggregate cost for all Bitcoin holdings now stands at roughly $59.02 billion, with an overall average purchase price of $75,577 per BTC. The latest purchase price of $71,902 is below the company's historical average, indicating a strategic buy during a price dip.
Saylor's Commentary: Accumulation and Yield Targets
Days before the purchase, Saylor posted on X: “Still accumulating” alongside the BTC ticker, foreshadowing the move. On April 13, he confirmed the transaction and disclosed that Strategy has achieved a BTC yield of 5.6% year-to-date in 2026, significantly outpacing Bitcoin's price appreciation. Saylor also highlighted that the company's break-even BTC yield rate stands at about 2.05%, meaning that as long as Bitcoin's price grows above that threshold, the firm can cover preferred dividends indefinitely without diluting common equity — a bullish signal for long-term shareholders.
Market Impact and Strategic Positioning
This $1 billion purchase marks one of Strategy's largest single-week acquisitions in recent months, further cementing its aggressive accumulation strategy. The company now controls nearly 3.7% of the total Bitcoin supply (based on the 21 million cap) and shows no signs of slowing down. Analysts view this as a validation of the “corporate treasury” narrative for Bitcoin, encouraging other institutions to follow suit. However, concerns remain about leverage and price volatility, given the company's reliance on debt financing.
Notably, this purchase came after a brief dip in Bitcoin's price to around $70,000, providing a favorable entry point. Strategy's decisive move is seen as a vote of confidence in Bitcoin's long-term value, and the market reacted positively, with BTC stabilizing above $72,000 shortly after the announcement.
As Strategy continues to accumulate, its holdings dwarf those of other corporate holders like Galaxy Digital and Marathon Digital. Saylor's strategy of buying Bitcoin with cheap capital, while risky, has so far yielded substantial unrealized gains. The company's next moves will be closely watched for clues about institutional appetite for Bitcoin in the second half of 2026.