Strategy Expands Its Bitcoin Position With Another Major Purchase
Strategy disclosed that it acquired 13,927 bitcoin for approximately $1 billion on April 13, 2026, paying an average price of $71,902 per BTC. Following the purchase, the company’s total bitcoin holdings rose to 780,897 BTC, reinforcing its position as the largest known corporate holder of bitcoin.
The latest transaction lifted Strategy’s cumulative bitcoin investment to roughly $59.02 billion. According to the company’s figures, its average purchase price across all holdings now stands at about $75,577 per bitcoin. Because the latest buy was executed below that overall cost basis, the move suggests the company used a lower-price window to continue adding to its long-running bitcoin treasury strategy.
Saylor Says BTC Yield Reached 5.6% in 2026 So Far
Executive Chairman Michael Saylor confirmed the purchase on X, stating that Strategy had achieved a BTC yield of 5.6% year-to-date in 2026 as of the announcement. The figures were also posted on the company’s website, and the disclosure came shortly after markets opened, underscoring Strategy’s habit of making bitcoin treasury updates highly visible to public investors.
In the days leading up to the announcement, Saylor had signaled continued accumulation. On April 9, he posted a message saying he was still buying, alongside the BTC ticker. He also shared a chart from Strategytracker.com showing more than 100 prior purchases by the company against bitcoin’s price history dating back to August 2020. That history has become central to Strategy’s public identity, as the company continues to frame bitcoin not as a short-term trade but as a long-duration corporate reserve asset.
A Larger Capital Structure Built Around Bitcoin
The report notes that Strategy continues to finance bitcoin acquisitions through a combination of equity offerings and convertible debt linked to its publicly traded securities, including MSTR and STRC. This funding model has allowed the company to keep increasing exposure over time, even as bitcoin’s market price has moved through multiple cycles.
Saylor separately said Strategy’s annual BTC breakeven yield is around 2.05%. In his view, if bitcoin grows above that threshold, the company can indefinitely cover preferred stock dividends without issuing new MSTR shares. That statement offers a window into how Strategy is trying to align bitcoin appreciation, financing costs, and shareholder obligations within a broader treasury framework.
The latest buy also stands out because it was one of the company’s biggest single-week purchases in recent months. For market participants, that matters not just because of the amount involved, but because it signals that Strategy remains willing to scale purchases aggressively during periods when bitcoin trades below the firm’s aggregate cost basis.
Why the Market Watches Strategy So Closely
Strategy’s bitcoin activity is closely followed because it serves as a public proxy for institutional conviction in the asset. Each purchase adds to the company’s already massive treasury and provides another data point for investors tracking whether listed corporations are still willing to deepen crypto exposure at scale.
With total holdings now at 780,897 BTC, Strategy’s balance sheet is even more tightly linked to bitcoin’s long-term performance. Supporters view this as a high-conviction expression of digital asset adoption at the corporate level. Critics, meanwhile, continue to see concentration risk in a strategy so heavily dependent on one volatile asset. Still, the new purchase shows no sign of retreat. Instead, the company appears to be doubling down on a model that combines public capital markets with repeated bitcoin accumulation.
For now, the central takeaway is straightforward: Strategy used another billion-dollar purchase to push its bitcoin holdings to a new high, while maintaining the same core message it has communicated for years—bitcoin remains at the center of its corporate strategy, and periods of relative price weakness are still being treated as buying opportunities rather than reasons to pause.