Strategy Buys $168M in Bitcoin, Expands Holdings to 717,131 BTC at Average $76,027

Strategy Buys $168M in Bitcoin, Expands Holdings to 717,131 BTC at Average $76,027

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News Editor
2026-07-02 04:20:14
Strategy, the bitcoin treasury company led by Michael Saylor, purchased $168.4 million worth of bitcoin last week, adding 2,486 BTC to its portfolio. The company now holds 717,131 BTC, making it the largest corporate holder of bitcoin globally. The total position was accumulated for $54.52 billion at an average price of $76,027 per coin. With bitcoin currently trading around $68,000, the holdings imply an unrealized loss of roughly $5.7 billion. The purchases were funded through $90.5 million from common stock sales and $78.4 million from STRC preferred series. MSTR stock fell 3.2% in premarket trading Tuesday but had surged over 10% last Friday. The company remains committed to its bitcoin accumulation strategy despite market volatility.
BitcoinStrategyMicroStrategyMichael SaylorInstitutional HoldingsCorporate TreasuryCommon Stock SalesPreferred Stock

2,486 BTC Acquired Last Week, Total Holdings Exceed 717,131

Strategy, the bitcoin treasury company chaired by Executive Chairman Michael Saylor, continued its long-running accumulation strategy by purchasing $168.4 million in bitcoin last week, even as the crypto market experienced ongoing volatility. The company disclosed it acquired 2,486 BTC over the past seven days, expanding its already sizable holdings to 717,131 BTC, making it one of the largest corporate holders of bitcoin in the world.

According to the company, the entire position has been accumulated for $54.52 billion, representing an average purchase price of $76,027 per bitcoin. With bitcoin currently trading around $68,000, Strategy’s holdings sit below its aggregate cost basis, implying an unrealized loss of roughly $8,000 per coin, or approximately $5.7 billion across the total stack.

Average Cost of $76,027, Unrealized Loss of $5.7B

Saylor confirmed the latest purchase in a statement posted Tuesday, noting that Strategy continues to build its bitcoin position as part of its broader corporate treasury strategy. The company has consistently added bitcoin through market cycles, framing the asset as a long-term reserve holding. In January, Strategy accounted for more than 90% of net new public-company purchases. Public companies now hold about 1.13 million BTC total, with Strategy controlling nearly two-thirds. The company is also expanding its influence through hybrid digital credit instruments like STRC and STRF.

Strategy’s Common Stock Sales

The filing also detailed how the most recent purchases were financed. The company said the bitcoin buys were funded through $90.5 million in proceeds from common stock sales, alongside $78.4 million raised from sales of its STRC preferred series. In recent years, Strategy has relied on a mix of equity issuance and other financing tools to support its bitcoin accumulation program.

The approach has drawn both strong support and criticism. Advocates view the company as a pioneer in institutional bitcoin adoption, while skeptics point to the risks of leveraging corporate capital markets activity to increase exposure to a volatile asset.

Stock Volatility and Market Debate

The purchases come at a time when bitcoin has traded well below record highs, putting pressure on companies with large treasury allocations. Its average acquisition cost now exceeds the current market price, highlighting the drawdowns that can occur even for firms that have built positions over multiple years. In equity markets, MSTR shares reflected continued investor caution. The stock was down 3.2% in premarket trading Tuesday and has declined more than 60% year-over-year, according to market data. However, last Friday, shares of MSTR surged over 10%.

Despite near-term losses implied by bitcoin’s pullback, the company has maintained its commitment to holding and acquiring more BTC. The company has repeatedly stated that it views bitcoin as a long-duration asset and a central pillar of its balance sheet ideas.

This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan.
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