Strategy said it purchased 22,337 BTC between March 9 and March 15 for about $1.57 billion, at an average price of roughly $70,194 per bitcoin. The company described the move as its largest weekly bitcoin acquisition of the year so far.
According to the company’s announcement, as of March 15, 2026, Strategy held a total of 761,068 BTC. Its aggregate purchase cost stood at about $57.61 billion, with an average cost basis of $75,696 per BTC. The company said its funding remains directed toward bitcoin accumulation under its long-running bitcoin-first strategy.
BPS rose 3.0% in the first half of March
On March 17, Strategy also released updated figures for its “Bitcoin per Share” metric, or BPS. The company said BPS increased by 3.0% during the first two weeks of March, driven mainly by stronger investor demand for its $STRC perpetual stretch preferred stock. Strategy said the $STRC structure offers a low-dilution, and in some cases non-dilutive, way to raise capital while expanding bitcoin holdings without materially affecting common shareholders.
Market reaction and capital deployment plans
After the announcement, shares of $MSTR and the $STRC series both reacted positively, according to the source material. The report also cited analyst views that the average entry price looked attractive relative to bitcoin’s market price near $75,000 at the time, suggesting the company accelerated purchases as market conditions stabilized.
Strategy remains the largest corporate holder of bitcoin by total holdings. The company also reiterated that future fundraising, including ATM equity issuance, preferred stock, and warrant programs, will be prioritized for bitcoin accumulation, debt management, and bitcoin-related yield-generating business lines.