On March 12, 2026, Strategy (formerly MicroStrategy) executed a record-breaking bitcoin purchase. On-chain data shows the company acquired roughly 4,038 BTC in a single day, with trading volume soaring to 470% of its daily average. Market watchers described the move as a "monster session" for the firm's treasury. While Strategy typically confirms such purchases in subsequent filings, blockchain analysts had already flagged it as the largest buy using the STRC tool to date.
How STRC Preferred Shares Work: 11.5% Monthly Dividend Leverage
Strategy uses STRC, a preferred stock vehicle that pays investors a monthly dividend equivalent to an annual yield of roughly 11.5%. When STRC shares trade above $100, the company issues more shares and uses the proceeds to immediately buy bitcoin. This structure allows Strategy to rapidly expand its digital asset vault without lengthy capital-raising cycles. Unlike convertible bonds or equity offerings, STRC offers a fixed income stream that appeals to yield-seeking investors.
Holdings Reach 738,731 BTC, Representing 3.5% of Global Supply
After this purchase, Strategy's total bitcoin holdings climbed to 738,731 BTC, or about 3.5% of the 21 million bitcoins that will ever exist. The publicly traded company has positioned itself as one of the largest single bitcoin holders globally. Since initiating its bitcoin accumulation strategy in 2020, the firm has leveraged STRC to accelerate its buying pace.
Analysts See Dividend-Backed Reserve Model Gaining Traction
Analysts note that STRC balances the needs of conservative and aggressive investors: conservatives get steady dividends, while aggressive investors gain indirect exposure to bitcoin through stock appreciation. With bitcoin trading near $71,500, Strategy has demonstrated that holding crypto can be a core part of a modern corporate balance sheet. Observers expect more large companies to adopt this "dividend-backed reserve" model, integrating digital assets into their financial frameworks.