Strive, Inc. (Nasdaq: ASST) bought 18 bitcoin last week, raising its corporate treasury to 19,900 BTC, according to an 8-K filing submitted to the U.S. Securities and Exchange Commission on Monday.
The purchase took place from July 6 through July 10. Strive said the average price was about $64,028 per bitcoin, including fees and expenses, putting the total cost at roughly $1.2 million.
The company also reported $154.1 million in cash and cash equivalents as of July 10, up by $700,000 from July 2.
Outside its bitcoin holdings, Strive said it still owned 505,000 shares of Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock, known as STRC. The position had a fair value of $44.2 million, down $202,000 over the same period. Its own Variable Rate Series A Perpetual Preferred Stock, which trades as SATA, remained at 7.83 million shares outstanding.
How Strive built its bitcoin treasury strategy
Strive traces its bitcoin strategy to a series of moves that started last year. Vivek Ramaswamy and Anson Frericks founded Strive Asset Management in 2022. In 2025, the firm went public through a reverse merger with Asset Entities, adopted the ASST ticker, and recast itself as what it called the first public asset-management bitcoin treasury company.
The company has said its goal is to accumulate bitcoin and outperform the asset over the long run.
Its buying came in several waves. In late 2025, Strive acquired 1,567 bitcoin at an average price of $103,315, using preferred-stock offerings to fund the purchases. In January 2026, it added another 123 BTC at $91,561 and secured shareholder approval from Semler Scientific for an all-stock acquisition that would add about 5,048 bitcoin to its balance sheet.
At that point, the combined company would have held close to 12,800 BTC, a level that would place it among the larger corporate bitcoin holders and ahead of companies such as Tesla and Trump Media. By May 1, Strive’s own treasury had reached 15,000 bitcoin.
A smaller buy at a lower price
Monday’s filing showed a different pace. The latest purchase, 18 bitcoin at $64,028 each, was well below the six-figure prices Strive paid a few months earlier. The source article said that gap reflected a broader drop in bitcoin through the first half of the year.
It also said the modest addition, together with a cash balance that stayed near $154 million, pointed to a slower rate of accumulation as the company worked through the Semler transaction.