Strive Inc. has expanded its Bitcoin treasury once again, adding 789 BTC in a transaction valued at approximately $61.43 million. According to the company’s recent filing, the purchase was executed at an average price of about $77,890 per bitcoin. After the latest acquisition, Strive’s total Bitcoin holdings reached 14,557 BTC as of April 24, 2026. Based on current market prices referenced in the report, that stack is worth roughly $1.1 billion.
This was not presented as a one-off trade or a tactical allocation. Strive has made clear that Bitcoin sits at the center of its treasury strategy. Rather than treating BTC as a peripheral or experimental asset, the company frames it as a core balance-sheet reserve. It has also described Bitcoin as a benchmark for capital deployment, effectively using it as a hurdle rate when evaluating where corporate capital should be allocated over the long run.
The purchase also comes during a period of rapidly expanding corporate and institutional Bitcoin ownership. Strive said that public companies now collectively hold more than 1.15 million BTC, worth an estimated $85 billion. At the same time, Bitcoin exchange-traded funds collectively control around 1.28 million BTC. Together, those figures show how deeply Bitcoin has moved into both corporate treasury management and mainstream financial product structures.
On the same day, Strategy also announced another sizable Bitcoin acquisition. It bought 3,273 BTC for approximately $255 million, bringing its total holdings to 818,334 BTC, worth about $63.7 billion. The report further noted that Strategy’s Bitcoin yield rose to 9.6%, reinforcing its status as the largest corporate Bitcoin holder in the market.
Strive is building a broader Bitcoin capital structure
Strive’s balance sheet shows that its Bitcoin strategy goes beyond simply buying and holding coins. Alongside its BTC reserve, the company reported $90.5 million in cash and cash equivalents. It also disclosed exposure to Bitcoin-linked financial instruments, including preferred equity tied to Strategy Inc. That structure suggests a more layered treasury approach: direct Bitcoin ownership on one side, and yield-oriented or market-linked instruments connected to the broader Bitcoin capital stack on the other.
In practical terms, Strive appears to be combining hard BTC exposure with instruments designed to improve capital efficiency or generate additional returns. This is a different model from a pure “buy and hold everything in spot BTC” approach. For public companies, that distinction matters. Treasury teams must think about liquidity, income generation, balance-sheet resilience, and market exposure at the same time. Strive’s current positioning reflects that more advanced framework.
The latest transaction also builds on prior purchases made earlier in 2026. In March, the company added 179 BTC, taking its holdings at that time to more than 13,000 BTC. It also expanded its exposure to structured credit products intended to support income generation tied to Bitcoin markets. Taken together, the March activity and the latest 789 BTC purchase show a consistent pattern: Strive is steadily increasing direct holdings while building a complementary set of Bitcoin-linked treasury instruments around them.
That pattern reflects a broader evolution in how corporations approach Bitcoin. The decision is no longer only about whether to own BTC at all. More firms are now exploring how to build complete treasury frameworks around it, including spot reserves, structured products, preferred securities, and other forms of credit or yield exposure. Strive is emerging as one of the clearer examples of that model in practice.
Beyond purchases, Strive is promoting Bitcoin adoption in corporate finance
Strive is not limiting its efforts to balance-sheet expansion. Its subsidiary True North plans to host a “Bitcoin for Business” summit in Oregon. The event is aimed at CFOs, founders, and treasury managers who are exploring how to integrate Bitcoin into corporate financial operations. That audience is important because these are the people who typically shape treasury policy, liquidity planning, and risk management inside businesses.
The summit signals that Strive wants to do more than accumulate BTC for itself. It is also trying to support a wider shift in how corporate finance teams think about Bitcoin. For many companies, the main challenge is not simply volatility. It is also about accounting treatment, reserve sizing, governance, internal approvals, and how BTC fits alongside cash, debt, and existing treasury assets. Education and peer discussion can play a major role in turning Bitcoin from an exceptional decision into a more standardized treasury option.
The original report framed this as part of a broader effort to normalize Bitcoin within corporate finance frameworks. That phrasing is meaningful. When a listed company begins investing not just in BTC, but also in the language, events, and operational infrastructure around Bitcoin adoption, it is helping build the institutional pathways that make future adoption easier for others. In that sense, Strive is trying to shape the conversation as well as its own portfolio.
Analysts see possible valuation discounts in Bitcoin treasury stocks
The market is increasingly evaluating companies like Strive and Strategy through the lens of their Bitcoin treasury holdings. According to the report, in March 2026, B. Riley Financial initiated coverage on both Strategy Inc. and Strive, Inc. The firm argued that the stocks of both companies were undervalued relative to the Bitcoin reserves they held on their balance sheets.
B. Riley pointed specifically to compressed valuation levels. It noted that Strategy was trading near 1.2x NAV, while ASST was trading around 0.9x modified NAV. In the firm’s view, those discounts represented an opportunity, particularly during a broader pullback in Bitcoin. The implication is that the equity market may not have been fully pricing in the underlying value of the companies’ BTC exposure and treasury structure.
This line of analysis has become more common as Bitcoin treasury companies grow in scale. Investors are no longer valuing them solely as operating businesses. They are also assessing how much BTC they hold, how they finance those holdings, what kind of capital structure they maintain, how much liquidity they retain, and whether their shares trade at a premium or discount to net asset value. For Strive, the latest 789 BTC purchase strengthens that identity even further: it is positioning itself as a publicly traded company whose capital allocation framework is fundamentally anchored to Bitcoin.
Overall, Strive’s latest move highlights a more mature phase of corporate Bitcoin adoption. The story is not just about another treasury buy. It is about a company combining direct BTC accumulation, cash reserves, Bitcoin-linked financial instruments, executive education, and public-market positioning into a single strategic framework. With public companies now holding more than 1.15 million BTC and Bitcoin ETFs controlling about 1.28 million BTC, competition for meaningful Bitcoin exposure across corporate and institutional channels appears to be intensifying rather than slowing down.