AI assistant startup Tab has come out of stealth with a reported $300 million valuation, positioning itself as a messaging-based personal assistant that can handle purchases, travel bookings, and reservation changes without requiring a separate app. Users interact with the service through iMessage or WhatsApp, while Tab operates with its own phone number, computer, browser, and payment wallet.
According to the company’s product description, Tab can open websites, fill out forms, call merchants, wait on hold, and return the outcome in the chat thread. For payments, it shows the merchant, item, and amount before asking the user to confirm the transaction. The company said user data will not be used to train AI, and bank card details are not handed directly to the AI system.
Tab’s three founders began building the product this year. Backers include SV Angel, Valar Ventures, and American Spirit, though the company did not disclose how much it has raised or how many users it currently has. The service remains in invite-only beta, and its wallet and automatic checkout features have not been rolled out broadly.
AI assistant startup Tab has emerged from stealth with a $300 million valuation.
The company says users do not need to install a separate app. Instead, they can send messages through iMessage or WhatsApp to ask Tab to buy items, book flights, or change hotel reservations.
Tab comes with its own phone number, computer, browser, and payment wallet. It can open websites, fill out forms, call merchants, wait on hold, and send the result back in the chat window.
When a payment is involved, Tab first shows the merchant, the item, and the amount, then executes the transaction only after receiving user confirmation.
The product was started this year by its three founders. Investors include SV Angel, Valar Ventures, and American Spirit. The company did not disclose the size of its financing or its user count.
Against products such as Instinct and Meta Muse, Tab is pitching privacy and payment security as key features. The company said it does not use customer data to train AI, and bank card information is not passed directly to the AI for processing.
Tab is still in invite-only beta, and its wallet and automatic checkout features have not been made widely available.
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