Best Buy has begun offering Tangem's crypto self-custody products through BestBuy.com and at more than 200 stores across the United States. This rollout gives the hardware wallet maker its largest retail presence in the U.S. to date.
According to a press release shared with crypto.news, the expansion builds on existing distribution agreements with retailers such as Walmart, Amazon and Virgin Megastore. The company said the move puts hardware wallets designed to hold digital assets outside centralized exchanges within easier reach of consumers.
"Getting Tangem Wallets onto Best Buy shelves means that for the first time, any consumer can access a hardware wallet that is both genuinely secure and genuinely easy to use. That combination has never existed at this scale, and it fundamentally changes who self-custody is for." — Andrey Lazutkin, chief technology officer at Tangem
Tangem's Retail Push Reaches Mainstream Shoppers
Tangem said its products are currently used in 170 countries and support more than 16,000 tokens across over 90 blockchains. The company stated that its security architecture has not been breached across more than six million devices.
Data cited by Tangem shows that 88% of crypto assets remain held on centralized exchanges despite exchange-related breaches ranking among the top security concerns for U.S. cryptocurrency holders. Through this retail expansion, Tangem aims to make self-custody products more accessible to everyday consumers.
NFC Card Wallet and Wearable Ring Hit Shelves
Among the products now available through Best Buy is the Tangem Wallet, a credit card-sized NFC hardware wallet sold in sets of two or three cards. According to Tangem, each card works as both a primary access device and a backup key for the same wallet.
Also included in the launch is the Tangem Ring, which the company describes as the first hardware wallet built in a wearable ring format. Made from zirconia ceramic, the product is sold as a package containing one ring and two backup cards.
Private keys for both devices are generated and stored on secure chips within the hardware itself, Tangem said. The wallets do not store keys on servers or mobile devices and use a seedless backup system, while still allowing optional seed phrase imports for users who prefer traditional recovery methods.
Payments and Ecosystem: Visa, Apple Pay, Google Pay Support
Paired with the Tangem mobile application, users can store, swap, stake, and spend supported digital assets. Tangem said the platform also supports Visa payments through Tangem Pay and works with Apple Pay and Google Pay. Transaction approvals happen directly on the hardware device and can be protected with access codes and biometric authentication.
The rollout comes as cryptocurrency firms continue pushing digital asset products into mainstream consumer channels. Earlier efforts have primarily focused on payment adoption. In 2025, Shopify introduced native USDC payment support for merchants through a partnership with Coinbase and Stripe, while Fold launched a Bitcoin bonus program that lets employers distribute workplace incentives in BTC. Several years earlier, electronics retailer Newegg added Dogecoin payments through BitPay, joining a growing list of businesses experimenting with cryptocurrency services.