French esports organization Team Vitality has signed Korean mid laner FIESTA on a contract running through November 2026, according to Techub, which cited CryptoBriefing. FIESTA previously played for BNK FEARX Youth and has taken part in more than 200 professional matches during his career. The signing also marks Vitality’s first addition of a Korean player since the organization entered the League of Legends EMEA Championship, or LEC, in 2019. Techub said the move stands out because Vitality has an existing partnership with Layer 1 blockchain Tezos, making the deal another example of how blockchain-backed sponsorships are intersecting with esports. The report added that the development reflects a broader industry pattern in which blockchain projects use esports sponsorships to expand their reach and visibility.
Team Vitality has signed Korean mid laner FIESTA on a deal that runs through November 2026, according to Techub, citing CryptoBriefing.
FIESTA previously played for BNK FEARX Youth and has appeared in more than 200 professional matches over the course of his career. The signing is also Vitality’s first addition of a Korean player since the organization joined the League of Legends EMEA Championship (LEC) in 2019.
Techub said the move also highlights the overlap between esports and blockchain sponsorships, as Team Vitality maintains a partnership with Layer 1 blockchain Tezos. The report said the signing reflects an industry trend in which blockchain projects use esports sponsorships to broaden their influence.
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