The Smarter Web Company (AQUIS: SWC | OTCQB: TSWCF) has announced that it purchased an additional 275 Bitcoin for £21.88 million as part of its ongoing corporate treasury strategy. The purchase falls under the company’s long-term initiative known as the “10 Year Plan,” which positions Bitcoin as a central pillar of its financial roadmap. Following the latest acquisition, the company’s total Bitcoin holdings have reached 1,275 BTC, with a disclosed value of more than £100 million.
This announcement is notable because it shows a continued and deliberate treasury allocation rather than a one-off crypto purchase. In recent years, more public companies have explored holding Bitcoin on their balance sheets, but The Smarter Web Company is presenting BTC as a long-duration strategic asset tied directly to its broader corporate identity and growth planning.
Details of the latest Bitcoin purchase
According to the company, the latest 275 BTC purchase was executed at an average price of £79,563 per Bitcoin. After adding this new tranche, the firm’s overall average acquisition cost increased to £78,516 per BTC. These figures indicate that the company is actively averaging into a larger position rather than limiting itself to a small symbolic reserve.
The company also reported a year-to-date BTC yield of 31,263% on its treasury and a 30-day yield of 497%. The original statement does not provide the exact methodology used for these yield calculations, but the figures were presented as part of the company’s treasury performance disclosure and signal how aggressively the Bitcoin position has expanded over time.
In addition to its existing holdings, The Smarter Web Company said it currently has approximately £31 million in cash available for future Bitcoin purchases. That point is especially important because it suggests the company still has substantial capacity to continue accumulating BTC if management chooses to do so.
How Bitcoin became part of the company’s strategy
The Smarter Web Company operates in web development and online marketing services. It stated that since 2023, it has adopted a policy of accepting payment in Bitcoin. What began as a payment option has since evolved into something much broader: Bitcoin is now embedded in the company’s long-term financial strategy.
In its own words, the company believes Bitcoin will form a core part of the future global financial system. As it explores opportunities through organic growth and corporate acquisitions, it is also pioneering the integration of a Bitcoin Treasury Policy into its strategic planning. That framing matters because it positions BTC not as a speculative side bet, but as a reserve asset intended to sit alongside the company’s operational and expansion goals.
This approach mirrors a wider trend among a subset of public companies that see Bitcoin as a treasury reserve, inflation hedge, or strategic balance-sheet asset. What differentiates The Smarter Web Company is that it combines three elements at once: accepting Bitcoin for payments, publicly embracing a treasury policy centered on BTC, and linking that policy to a multi-year corporate development plan.
CEO Andrew Webley’s comments and the UK angle
CEO Andrew Webley said he is looking forward to working with the company’s advisers to evaluate how effective the mechanism is. He added that the company may be able to inspire other UK businesses to adopt a similar model, just as it has already taken a pioneering approach to treasury management using Bitcoin.
His comments suggest the company sees its treasury strategy as more than an internal capital allocation exercise. It also appears to view itself as a case study for how UK businesses might incorporate Bitcoin into a formal treasury framework. That is a meaningful distinction, because for listed companies, holding BTC involves not only conviction but also governance, financial reporting, market communication, and regulatory alignment.
By emphasizing adviser involvement and evaluation, management is signaling that it wants this approach to be credible, repeatable, and suitable for broader corporate adoption. In that sense, the company is not simply buying Bitcoin; it is trying to establish a model for Bitcoin-based treasury management in the UK public market context.
The “10 Year Plan,” IPO, and funding context
The company formally launched its Bitcoin-focused strategy in April 2025 with the introduction of its “10 Year Plan.” Under that framework, Bitcoin was defined as a cornerstone of its long-term financial strategy. This detail is crucial because it shows the treasury policy was not improvised after listing or after market momentum; it was explicitly built into the company’s strategic outlook.
Soon afterward, on April 25, 2025, The Smarter Web Company went public on the Aquis Stock Exchange Growth Market. The IPO raised up to £2 million through a mix of institutional and retail subscriptions. For a company with a Bitcoin-centered treasury narrative, the public listing provided both capital access and greater visibility around how that strategy would be implemented over time.
The IPO also included retail participation through the Winterflood Retail Access Platform (WRAP), allowing UK investors to take part with a minimum investment of 500 euros. That retail access component widened participation beyond institutional buyers and gave smaller investors a route into a publicly traded company pursuing a clearly defined Bitcoin treasury strategy.
Taken together, the company’s path is unusually coherent: it began by accepting Bitcoin payments in 2023, formalized BTC as a strategic treasury asset in April 2025, listed on a public growth market on April 25, 2025, raised external capital, and continued accumulating Bitcoin in size. For market observers following corporate Bitcoin adoption, UK-listed growth companies, and treasury innovation, The Smarter Web Company is a case worth watching closely.