The company added another £8.1 million worth of Bitcoin
The Smarter Web Company (AQUIS: SWC | OTCQB: TSWCF) announced that it has purchased an additional 104.28 Bitcoin at an average price of £77,751 per BTC, equivalent to around $104,451 per coin based on the figures provided in the announcement. The total value of the purchase came to £8.1 million, marking another significant step in the company’s Bitcoin-focused treasury strategy.
This was not presented as a one-off allocation or a short-term market trade. Instead, the company framed the acquisition as part of a broader, long-range policy. According to the announcement, the new purchase fits directly into its ongoing Bitcoin accumulation strategy and aligns with the firm’s stated “10 Year Plan”. In practical terms, the company is signaling that it views Bitcoin not as a speculative side position, but as a strategic treasury asset intended to sit on the balance sheet over a multi-year horizon.
Total holdings rise to 346.63 BTC under a long-term treasury plan
After this latest acquisition, The Smarter Web Company’s total Bitcoin holdings have increased to 346.63 BTC. The company said those holdings are now valued at approximately £27.2 million. Its total average purchase price across all accumulated Bitcoin now stands at £78,480 per BTC, or about $105,430.
The company also reiterated that it has accepted payment in Bitcoin since 2023. Management said it believes Bitcoin will form a core part of the future global financial system. On that basis, as the business explores opportunities through organic growth and corporate acquisitions, it is also integrating a formal Bitcoin Treasury Policy into its wider strategy. That position matters because it shows Bitcoin is being treated as more than a payment rail. It is being adopted as a reserve asset and as a treasury management tool inside the business.
CEO Andrew Webley added that he looks forward to working with the company’s advisers to evaluate how effective the mechanism is in practice. He also suggested that the company’s approach could potentially inspire other UK businesses to adopt similar treasury structures. His remarks present The Smarter Web Company as trying to take a pioneering role in corporate treasury management through Bitcoin rather than merely following a market trend.
A £29.3 million capital raise diluted existing shareholders by 7.39%
Alongside the Bitcoin announcement, the company provided updated director shareholding information following a successful capital raise. It had previously announced on 16 June 2025 that it raised £29.3 million. As a result of that financing, existing shareholders experienced 7.39% dilution. This means the absolute number of shares held by some insiders remained unchanged, while their ownership percentages declined because the total share count increased.
Andrew Webley & Family continued to hold 27,388,732 shares, but their ownership percentage fell from 13.41% to 12.42%. Tyler Evans retained 960,000 shares, with his stake moving from 0.47% down to 0.44%. Mario Visconti held 950,000 shares, and his percentage dropped from 0.47% to 0.43%. Sean Wade & Family kept 767,346 shares, while their ownership declined from 0.38% to 0.35%.
Webley said the company had spent the previous few weeks working closely with advisers to implement the financing structure because management believes shareholders want the business to raise capital and continue moving forward. That comment helps connect the financing decision with the broader strategy: the company is trying to strengthen its capital base while continuing to expand operations and build out its Bitcoin treasury position.
A new subscription agreement allows for up to 21 million more shares
In addition to the completed fundraising, The Smarter Web Company said it has signed a Subscription Agreement covering up to 21 million new Ordinary Shares. The issuance will not happen all at once. Instead, the agreement allows the shares to be issued in stages. An initial tranche of 7 million shares has been made available immediately, and further tranches may be placed over the coming months.
The company stated that Shard shall use reasonable endeavours to place the first tranche of 7 million new Ordinary Shares within 1 month of signing the Subscription Agreement. For each subsequent tranche, placement is expected within 3 months from the time of subscription. This staged structure gives the company more flexibility in how and when it raises additional equity, potentially allowing it to align issuance with market conditions, capital requirements, and business development plans.
Viewed together, the company’s recent moves point to a dual-track strategy. On one side, it is steadily increasing the role of Bitcoin inside corporate treasury management. On the other, it is using equity financing tools to preserve room for future growth and acquisitions. For investors tracking public companies that are adopting Bitcoin reserve strategies, The Smarter Web Company offers an example of how BTC is increasingly being treated as a structured treasury asset rather than a peripheral balance-sheet experiment.