Acquisition Overview: Joining Forces to Drive Everyday Bitcoin Adoption
Bitcoin-focused venture studio Thesis* has announced the acquisition of Lolli, a leading bitcoin rewards platform, integrating it with its broader ecosystem of companies including Fold, Mezo, and tBTC. The move aims to address fragmentation in the consumer Bitcoin experience by uniting Lolli's rewards with Fold's financial services. Lolli, founded in 2018, claims to have rewarded over 600,000 users with more than $20 million in bitcoin through 50,000+ stores and 1,000+ mobile games. Thesis*, operating since 2014, has built Bitcoin-native projects like Fold, which recently became a publicly traded Bitcoin financial services company led by CEO Matt Luongo.
Vision: From Competition to Synergy, Building a Circular Bitcoin Economy
Matt Luongo, who will now lead Lolli's next phase, stated: "Having competed alongside Lolli for years, I've admired their ability to onboard users through accessible experiences. At Thesis*, we believe Bitcoin's real growth is driven by everyday interactions — shopping, gaming, spending — not just investment portfolios." Lolli's founder and former CEO Alex Adelman added: "We are excited to join forces with Thesis* to power the next phase of bitcoin adoption through rewards." The integration aims to close the gap between bitcoin rewards and everyday use, making adoption easier for millions.
Roadmap: More Games, Higher Cashback, Global Expansion
Thesis* outlined several planned upgrades for Lolli under Luongo's leadership. The Arcade and Daily Stack features will be enhanced with more games, quests, and larger rewards. A new "Lolli Market" is in development, offering more brands, higher cashback rates, and global accessibility. Thesis* plans to introduce instant reward payouts later in 2025. Additionally, Lolli will collaborate with Fold on an expanded gift card marketplace. For global reach, Lolli is developing an international expansion strategy. Thesis* also plans to migrate Lolli to a more scalable infrastructure to handle increased activity. The acquisition is seen as a step toward a circular Bitcoin economy where earning and spending bitcoin are seamless.