On June 2, Telegram founder Pavel Durov announced that Toncoin's native token would change its name. $TON becomes $GRAM. The market reacted fast: the token price surged from $1.44 to $1.79 within a week — a nearly 24% spike. Two major exchanges, KuCoin and MEXC, quickly moved to support the rebrand.
KuCoin Acts First: Trading Halt on June 14
KuCoin confirmed it will back the rename, converting all TON holdings to GRAM at a 1:1 ratio automatically. Users must act before deadlines: June 14, 8:00 UTC — trading bots (Spot Grid, DCA, Smart Rebalance) delist; 11:00 UTC — deposits and withdrawals close; 12:00 UTC — TON/USDT and USDC trading pairs suspend. Traders running bots should close them manually before 8:00 UTC June 14, or the platform will force-close them. KuCoin's WebSocket live data feed may experience disruptions between 8:00-10:00 UTC on June 15.
MEXC Follows: GRAM Trading Opens June 15
MEXC set a slightly later timeline. June 15, 2:00 UTC — TON deposits and withdrawals close; 10:00 UTC — spot trading halts; 12:00 UTC — GRAM deposits, withdrawals, and trading begin. MEXC stressed that only the name changes; the contract address remains identical, so no token migration is needed.
Price Outlook: Short-Term Hype, Mid-to-Long Range
GRAM currently trades at $1.70, with a 4% intraday spike, 24-hour volume of $201.79 million, and a market cap of $4.57 billion. Analyst estimates suggest the rebranding buzz could push the price to $1.90-$2.10, though a fade might trigger a drop to $1.55. Mid-term, if the new name attracts users, stabilization near $2.20-$2.60 is possible. Long-term, Telegram's 900 million+ user base gives GRAM a strong adoption case, with upside targets of $3.00-$4.50. These are speculative projections; crypto prices are volatile. Always conduct your own research.
The TON-to-GRAM rebrand is more than a logo change — it re-aligns the project with Telegram's original crypto vision. The 1:1 swap removes friction for holders, while exchange support minimizes disruption. Short-term volatility around June 14-15 is expected; the real metric to watch post-rebrand is active wallet growth, not price alone.