Donald Trump’s proposal to rebrand Artificial Intelligence as "Super Intelligence," or SI, has triggered an unexpected rush into Slovenia’s country-code domain, .si. On Sept. 22, Trump said at the United Nations General Assembly that the United States would call AI by the new name. Because .si matches the new abbreviation, registrations jumped almost immediately.
The contrast was sharp. The .si domain added about 3,500 registrations across all of August, but after Trump’s announcement, new registrations averaged roughly 3,700 per day, meaning a single day outpaced the previous month. By Sept. 29, the total number of .si domains had climbed past 220,000.
Netcraft said the spike was not driven only by organic interest. It found that among a batch of .si domains registered through Dynadot between Sept. 19, when Trump began discussing a name change for AI, and Sept. 22, when he formally introduced SI at the UN, about 52% were quickly listed for resale on the secondary market. In the 25 hours after the announcement, new .si registrations even exceeded .ai, the Anguilla domain that has benefited for years from the AI boom.
Donald Trump’s move to rename Artificial Intelligence as Super Intelligence has unexpectedly lifted demand for Slovenia’s country-code domain, .si.
On Sept. 22, Trump said at the United Nations General Assembly that the United States would call AI "Super Intelligence (SI)." Because .si is Slovenia’s national domain, registrations jumped soon after the announcement.
One day of .si registrations topped the previous month
Across August, .si added only about 3,500 new registrations. After Trump’s naming change announcement, the domain was adding roughly 3,700 per day on average, enough for a single day to exceed the prior month’s total.
As of Sept. 29, the total number of .si domains had passed 220,000.
Netcraft flagged resale activity
Netcraft found signs that some buyers had moved early to speculate on domain names. Among a batch of .si domains registered through Dynadot between Sept. 19, when Trump began discussing a new name for AI, and Sept. 22, when he formally introduced "SI" at the UN, about 52% were quickly listed for sale on the secondary market.
That points to clear speculative activity in the registration surge.
.si briefly outpaced .ai
In the 25 hours after Trump’s announcement, new .si registrations even exceeded .ai, the domain extension that has been lifted for years by the AI industry.
The AI boom previously boosted Anguilla’s .ai domain. This time, Trump’s shift from AI to SI sent a fresh wave of domain business toward Slovenia.
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