The Smarter Web Company PLC, a London-listed technology firm, has announced the purchase of 225 bitcoin as part of its ongoing corporate treasury strategy. The latest acquisition, disclosed on Wednesday, cost the company a total of £19,908,550, with an average purchase price of £88,482 per bitcoin.
Following the transaction, the company’s total bitcoin treasury has risen to 2,050 BTC. According to the firm, the cumulative average purchase price across all of its bitcoin holdings now stands at £81,346 per BTC, representing a total investment of £166,758,900. The move reinforces the company’s position as one of the publicly traded businesses actively building a bitcoin-based treasury allocation.
Part of a Formal Long-Term Bitcoin Plan
The purchase was made under what the company calls its “10-Year Plan”, which includes a formal policy of acquiring bitcoin. Smarter Web has described bitcoin as an important part of the future financial system, suggesting that its treasury strategy is not a short-term trade but a deliberate, long-duration balance sheet decision.
The company has also integrated bitcoin into its operating model beyond treasury management. In addition to holding the asset, it says it accepts bitcoin for client payments, aligning its business activity with its broader digital asset thesis. This detail is notable because it frames bitcoin not only as a reserve asset, but also as a practical payment option within the company’s commercial ecosystem.
Smarter Web said it still has approximately £500,000 in net cash available for future bitcoin deployment. While the remaining amount is modest relative to the size of its current holdings, it indicates that the company may continue adding to its position if management chooses to do so under the existing policy framework.
Treasury Metrics Draw Attention
Alongside the purchase announcement, the company reported striking treasury performance figures. It said its year-to-date bitcoin treasury position had achieved a yield of 49,198%, while its 30-day yield stood at 224%. The announcement did not provide additional detail on the methodology behind those yield calculations, but the numbers were highlighted as part of the company’s disclosure around treasury performance.
Such metrics are likely to draw investor attention, especially at a time when more listed firms are experimenting with digital asset treasury models. In the absence of expanded calculation details, the figures should be viewed in the context of the company’s own reporting framework. Still, their inclusion underscores how strongly Smarter Web is positioning bitcoin as a central part of its financial strategy.
A Public Company Expanding Its Bitcoin Identity
The Smarter Web Company operates in web design, development, and online marketing. Its shares trade on the Aquis Stock Exchange under the ticker SWC and on the OTCQB market as TSWCF. While its core business remains rooted in digital services, the company is increasingly distinguishing itself through an aggressive bitcoin treasury posture.
The latest 225-BTC purchase adds to a growing trend of publicly traded companies using bitcoin as a treasury reserve asset. For Smarter Web, the strategy appears tightly linked to corporate identity as well as financial management. By repeatedly increasing its holdings and publicly framing bitcoin as part of the future financial architecture, the company is signaling a strong long-term commitment rather than a one-off allocation.
As corporate bitcoin adoption continues to evolve, Smarter Web’s latest move offers another example of how smaller listed firms are using treasury policy to reshape market perception. With 2,050 BTC now on its balance sheet and additional cash still available for deployment, the company remains an active participant in the public-company bitcoin treasury narrative.