Uphold Brings Back Its US Debit Card
Crypto financial platform Uphold has relaunched its debit card service in the United States, using aggressive rewards to attract users back to its payment ecosystem. Under the new offering, customers can earn up to 6% cashback in XRP when making purchases in US dollars, cryptocurrencies, or stablecoins.
Beyond spending rewards, Uphold is also tying incentives to payroll activity. Users who deposit part of their salary into an Uphold account can receive an additional 4% XRP cashback. The company said the promotional cashback program is available for the first 90 days after registration, making the launch a time-limited push to drive adoption.
XRP Positioned at the Center of the Offer
In highlighting the relaunch, Uphold pointed to its long-standing relationship with the XRP community. The company noted that it continued to support XRP during periods of regulatory pressure, a message that reinforces XRP’s role as both a rewards asset and a branding tool for the platform.
By centering the card around XRP incentives, Uphold appears to be targeting a loyal segment of crypto users while differentiating itself in a growing market for crypto-linked payment cards. The structure may also encourage users to keep more of their activity within the Uphold ecosystem.
Competition in Crypto Payments Is Heating Up
The relaunch comes shortly after Uphold restored staking rewards for 19 crypto assets in the US, suggesting the company is expanding across payments, yield, and broader digital asset services at the same time.
It also arrives as competition intensifies. Gemini recently introduced a crypto credit card that offers up to 4% SOL cashback. With rival platforms rolling out card-based reward programs, crypto firms are increasingly using cashback, payroll incentives, and multi-asset spending options to push digital assets closer to everyday consumer finance.
Overall, Uphold’s return to the US debit card market signals more than a product relaunch. It reflects a broader shift in the crypto sector toward practical payment use cases and a stronger battle for user engagement through real-world spending rewards.