U.S. companies are putting tighter controls on AI spending, according to Bloomberg interviews with multiple chief financial officers. Some firms now assign employees token quotas, track individual usage in real time, and route simpler tasks to cheaper models to keep costs down. Match Group, the parent company of Tinder, set a $5 million AI budget at the start of the year and doubled it to $10 million by May. The company records each employee’s spending in real time, and anyone seeking to exceed their limit must show that the use case is worth the expense. Sysdig’s CFO, meanwhile, checks token consumption every day. Bloomberg also found that S&P 500 companies mentioned “token” 157 times on earnings calls in the most recent quarter, nearly four times the level from a year earlier. An Ernst & Young survey said 82% of executives at companies investing in AI are worried about costs, while only 64% said their companies monitor usage and set clear budgets. Even so, the survey showed companies are still leaning toward expansion rather than pullback.
U.S. companies are starting to tighten control over AI expenses, Bloomberg reported after interviewing multiple corporate CFOs. Some businesses have set token quotas for employees, track individual spending in real time, and direct simpler tasks to lower-cost models first.
Match Group, the parent company of Tinder, set a $5 million AI budget at the start of the year. By May, that figure had doubled to $10 million. The company records each employee’s spending in real time, and staff who want to go beyond their limit must first show that the use case has value.
At cybersecurity company Sysdig, the CFO checks token consumption every day. Bloomberg also said S&P 500 companies mentioned “token” 157 times on earnings calls in the latest quarter, nearly four times the level seen a year earlier.
An Ernst & Young survey found that 82% of executives at companies investing in AI are concerned about related costs, but only 64% said their companies already monitor usage and set clear budgets. Ernst & Young also estimated that once subscriptions, infrastructure, and management costs are included, the total cost of deploying AI agents is about three times the token bill alone.
Cost pressure has not led companies as a group to cut AI investment. In the Ernst & Young survey, 37% of relevant executives said their companies were considering expanding AI deployment, while only 15% were considering scaling it back. Companies are tightening cost controls while still increasing AI investment, with closer scrutiny on which use cases justify the spending.
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