Retail investors sharply slowed their purchases of U.S. equities over the past month, according to data cited by BlockBeats from VandaTrack. Net buying totaled $13 billion during the period, the lowest monthly level since 2020.
The data also showed that since the start of 2026, monthly net purchases by retail investors have dropped by $18 billion, a decline of 58%. Net buying of individual stocks fell by $8 billion, or 71%, to $3.2 billion, marking the weakest reading since the first quarter of 2020.
Even with that slowdown, retail holdings still reached a record $500 billion. That figure is double the level seen in mid-2024. VandaTrack’s data suggests the pullback in net buying is tied to selling activity rising to nearly the same level as buying, leaving much less net demand in the market.
The report points to cooling retail trading activity in the U.S. stock market rather than an outright collapse in holdings.
Retail buying of U.S. stocks slowed over the past month
Retail investors were net buyers of $13 billion worth of U.S. stocks over the past month, the lowest level since 2020, according to VandaTrack data cited by BlockBeats on July 11.
Since the beginning of 2026, monthly net purchases by retail investors have fallen by $18 billion, a 58% drop. Net buying of individual stocks also declined by $8 billion, or 71%, to $3.2 billion, the lowest level since the first quarter of 2020.
Holdings still hit a record level
Even so, total retail holdings climbed to a record $500 billion, double the level seen in mid-2024.
Retail investors are now selling stocks at a pace that is almost equal to their buying activity, which has compressed net inflows. Retail trading in the market is cooling.
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