Why Tokenization Is Starting to Resemble the ETF Industry’s Early Days

Why Tokenization Is Starting to Resemble the ETF Industry’s Early Days

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News Editor 01
2026-07-23 03:45:14
ETF assets have grown to $21.91 trillion, while tokenized real-world assets remain a much smaller market. Still, BlackRock, Franklin Templeton and other institutions are pushing tokenization from pilot stage toward commercialization.
tokenizationETFreal-world-assetsBlackRockregulation

Global ETF assets have climbed to $21.91 trillion, while tokenized real-world assets are still measured in just roughly $20 billion to $30 billion. The size gap is enormous. Even so, more asset managers, banks and market infrastructure firms are starting to view tokenization through a familiar lens: not as a new asset class, but as a new way to hold, transfer and settle existing assets.

That shift in framing matters. The story is no longer just about blockchain technology. It is about which institutions are building products, distribution channels and operational systems around it.

ETF growth took decades before becoming mainstream

The comparison begins with history. When State Street launched the first SPDR S&P 500 ETF in 1993, ETFs were far from a core portfolio tool. Mutual funds still dominated asset management, and many investors saw ETFs as specialized instruments rather than broad market building blocks.

That changed as the structure’s advantages became harder to ignore. ETFs made diversified exposure easier to access, allowed intraday trading, improved transparency and often came with lower costs than many actively managed funds. As major asset managers entered the space, confidence improved, liquidity deepened and the product menu expanded. Adoption built on itself.

ETFGI said global ETF assets reached a record $21.91 trillion in April 2026. The industry also pulled in more than $856 billion in net inflows during the first four months of the year and recorded 83 straight months of net inflows. In the U.S., the Investment Company Institute reported ETF assets of about $14.8 trillion by April 2026, while Citigroup projected the U.S. market could reach $25 trillion by 2030.

Tokenization remains small, but the institutional setup is forming

Tokenization is still tiny by comparison. CoinGecko estimated the tokenized real-world asset market at about $19.3 billion at the end of March 2026. Binance Research used a higher methodology and placed distributed tokenized real-world asset value above $31 billion in 2026.

That small base fuels skepticism, but the article argues that early size alone says little about long-term significance. The more important question is whether the conditions for sustained institutional adoption are appearing. Recent activity suggests they are.

Tokenized U.S. Treasuries have emerged as the clearest early category. According to RWA.xyz, that segment now accounts for nearly $15 billion, with more than 60,000 holders across products from BlackRock, Franklin Templeton, Ondo and others. The first clear winners are not speculative meme-style instruments. They are among the most conservative products in finance.

BlackRock and Franklin Templeton show the market is moving past pilots

BlackRock stands out because of its track record. Through iShares, the firm was deeply involved in the rise of ETFs, giving it direct experience in how a niche product can become core market infrastructure. Now it is one of the largest participants in tokenization. Its BUIDL fund has gathered about $2.3 billion to $2.4 billion, making it one of the biggest tokenized Treasury products in the market.

The key point is not only fund size. BlackRock is committing resources, infrastructure and distribution capability, which suggests tokenization is being treated as a commercial market rather than a side experiment. That pattern looks familiar: large institutions enter, market confidence improves, liquidity follows and supporting infrastructure develops around them.

Franklin Templeton offers a different proof point. Its OnChain U.S. Government Money Fund uses blockchain as the official system of record for transactions and share ownership. That is a meaningful distinction. Tokenization is often described as a digital wrapper for existing assets, but the more important shift lies in how ownership records, transfers, settlement and bookkeeping are handled.

The target is financial friction, not asset creation

The article argues that tokenization discussions often get stuck on technology while missing the economic problem. Traditional financial markets rely on custodians, transfer agents, clearing systems and reconciliation layers. Those processes work, but they also add complexity, delays and cost.

Tokenization aims to reduce that friction. Assets may move faster. Ownership records may become more transparent. Collateral may become more mobile. Settlement may happen closer to real time. Certain products may also become programmable, allowing some functions to execute automatically. For banks, exchanges and infrastructure providers, that is the attraction.

The objective is not framed as replacing existing markets outright. It is about making them operate more efficiently.

Large forecasts meet real structural obstacles

Forecasts for tokenization are wide apart. McKinsey estimates tokenized assets, excluding cryptocurrencies and stablecoins, could reach about $2 trillion by 2030, with a range of $1 trillion to $4 trillion. Boston Consulting Group and ADDX are far more aggressive, projecting $16.1 trillion by 2030, or roughly 10% of global GDP.

Still, the article does not treat that outcome as guaranteed. Tokenization faces fragmented regulation across jurisdictions, limited secondary-market liquidity, interoperability issues between blockchain networks, evolving custody standards and incomplete investor-protection frameworks in many markets. Those constraints help explain why institutional adoption has been steady rather than explosive.

On the evidence cited here, tokenization increasingly resembles the ETF industry in its early phase: small in size, institutionally backed, commercially advancing, yet still dependent on regulatory, liquidity and infrastructure maturity before it can reach full scale.

This article was originally published by Bit.Fan. For more cryptocurrency news and market insights, visit www.bit.fan.
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