X, the social platform owned by Elon Musk, is in early talks with partners about using stablecoins including USDC to pay influencers and content creators under a new original content rewards program, according to CoinDesk, which cited a person familiar with the matter. The idea would replace X’s existing revenue-sharing model with direct payouts tied to original posts, expertise and commentary brought to the platform. The plan remains exploratory, has not been finalized and does not yet have a set timeline. X did not respond to a request for comment by press time. CoinDesk also reported that the same source is involved in other social media tests that use stablecoins to pay influencer commissions. Separately, SpaceX has already used stablecoins to collect cross-border payments in its Starlink business. In March, Musk hired crypto veteran Benji Taylor as X’s head of design; Taylor previously worked on design at Base, the blockchain network backed by Coinbase, and has experience in wallets and decentralized finance.
X is in early discussions with partners about using stablecoins such as USDC to pay influencers and content creators under its new original content rewards program, according to CoinDesk, citing a person familiar with the matter.
The reported plan would replace X’s previous revenue-sharing model with stablecoin payouts. CoinDesk said the initiative is still in the exploration stage, has not been confirmed and does not yet have a specific timeline. X did not respond to a request for comment by press time.
The same person cited in the report is also involved in tests at other social media platforms that use stablecoins to pay commissions to influencers.
Separately, SpaceX, another company owned by Elon Musk, has already used stablecoins in its Starlink business to collect cross-border payments.
In March, Musk hired crypto veteran Benji Taylor as X’s head of design. Taylor previously led design work at Base, the blockchain network backed by Coinbase, and has a background in wallets and decentralized finance.
X has also recently said it will gradually phase out its existing revenue-sharing program and replace it with an original content rewards plan aimed at creators who bring original content, expertise and commentary to the platform.
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