X platform (formerly Twitter) product chief Nikita Bier announced Wednesday that creators posting AI-generated war conflict videos without clear labeling will face a 90-day suspension from the revenue-sharing program; repeat violators risk permanent expulsion. "During wartime, people must be able to access genuine first-hand information," Bier wrote. "With today's AI tech, it's far too easy to create content capable of misleading the public."
From Moral Suasion to Economic Sanctions: Moderation Upgrade
Unlike previous warning labels or content removal, X now directly ties AI disclosure obligations to creators' earning eligibility. Posts flagged by Community Notes, detected via generative AI tool metadata, or caught by other signals may trigger enforcement. The policy currently targets only videos depicting armed conflict, not a blanket ban on AI-generated content.
Middle East Conflict Fuels Disinformation Crisis
The new rules arrive amid heightened Middle East geopolitical tensions dominating social media. On February 28, a joint US-Israel airstrike on Iran sent Bitcoin briefly tumbling to around $63,000 before recovering to $70,000. AI is also penetrating modern conflict: on March 1, US forces used Anthropic's Claude AI model for intelligence analysis and target locking in operations linked to the Iran airstrikes, highlighting AI's evolution from a supporting tool to a core battlefield component.
X's move signals a shift from passive content tagging to actively using financial incentives to shape creator behavior — as the bar for deepfakes keeps falling, "disclose or lose revenue" may become the new standard for platform anti-disinformation efforts.