Xmarket has announced the launch of its Private Beta on BNB Chain mainnet, positioning itself as a creator-first prediction market platform built for the Asia-Pacific region. The project says it is addressing what it views as a structural weakness in today’s prediction market sector: platforms capture the fees, while the people who create compelling markets and attract trading activity often earn nothing from the value they generate.
According to the company, Xmarket allows users to create prediction markets on subjects including crypto, politics, sports, entertainment, and economics without coding, token-gating, or permission requirements. Its pitch is straightforward: if a user creates a market that attracts trading volume, that creator should participate in the economics of that market rather than simply providing content for the platform.
A Creator-Centric Revenue Model
The main differentiator highlighted in the announcement is revenue sharing for market creators. Xmarket says creators can earn up to 50% of the trading and redemption fees generated by the markets they launch. In contrast to a one-time launch incentive, the company describes this as an ongoing revenue stream tied to the life of each market.
This design is meant to align incentives between the platform and users who consistently identify timely or high-interest topics. In practical terms, someone who launches a market around a viral cultural moment, a major geopolitical event, or a highly anticipated product release could continue to earn as long as trading activity persists in that market.
Xmarket argues that this model could be important as competition in prediction markets shifts from simply attracting traders to attracting the best market creators. The broader thesis is that a platform with better economic terms for creators may be able to build a stronger catalog of markets and, by extension, more durable trading activity.
Referral Incentives During the Launch Window
In addition to creator revenue, the platform is introducing a referral program. During its stated 60-day promotional period, Xmarket says referrers will receive 70% of fees generated by user-created markets and 100% of fees generated by platform-created markets. The company frames this as a way to turn creators and community members into active distribution channels rather than passive users.
The logic behind the program is that prediction markets benefit not only from market creation but also from audience formation. A market becomes more useful when it is visible, liquid, and actively traded. By sharing fees with people who onboard new traders, Xmarket is trying to accelerate that network effect in its early phase.
Pre-Sale Funding Before Markets Go Live
One of the more unusual elements in the launch is the platform’s Pre-Sale Phase. Before a market opens to public trading, it enters a funding stage in which the market creator and early backers can contribute to a pre-sale pool. If the pool reaches its soft cap, the market launches. If it does not, contributed funds are returned, according to the company.
Xmarket says early pre-sale participants receive a proportional share of that market’s future revenue. The concept effectively creates a way to invest in the success of a market itself rather than only taking a directional position within the market once it is live. In theory, this rewards users who can identify promising markets early and are willing to support them before public trading begins.
From a product standpoint, that adds another layer to the prediction market model. Traditional participants usually focus on whether an event outcome is likely to happen. Xmarket’s structure introduces a second question: which market topics are likely to become active and valuable enough to generate meaningful fee flow over time?
Private Beta Launch Includes 100% Revenue Return
To support the beta rollout, the company says it is running a limited-time campaign in which 100% of platform revenue is returned to users. That revenue is expected to flow back to creators, pre-sale participants, and referrers, while the platform itself retains nothing during the promotional period.
Xmarket presents this as a launch strategy rather than a permanent economic policy. The idea is to demonstrate the platform’s creator-first positioning while seeding an initial group of market builders, early capital providers, and active promoters. Whether this approach can translate into lasting user retention will likely depend on market quality, liquidity depth, and the sustainability of incentives after the promotional phase ends.
Why BNB Chain
The project says its choice of BNB Chain was driven by regional and operational considerations. Xmarket is targeting the APAC market, and it argues that BNB Chain has a large user base across Korea, Vietnam, Southeast Asia, and the broader region. It also points to strong USDT liquidity on BSC and lower transaction costs compared with some alternative networks, factors that could be important for a product category that relies on frequent trading and active user participation.
The company further states that BNB Chain is providing ecosystem and marketing support for the launch, including introductions to projects within the broader BNB ecosystem. That kind of support can matter in the early stage of a protocol launch, particularly for products that require both users and market-level activity to become useful.
Order Book Infrastructure Instead of AMMs
On the market structure side, Xmarket says it uses a central limit order book (CLOB) rather than an automated market maker model. The company argues that this offers tighter spreads, better price discovery, and less distortion when processing larger orders. It also positions the model as more suitable for users who want a trading experience closer to centralized exchange-style execution.
That infrastructure choice reflects a broader trend in on-chain trading products that aim to appeal to both retail and more active participants. For prediction markets, order book depth and execution quality can be especially important because thin liquidity can reduce confidence in market prices as signals of collective expectations.
Roadmap and Current Rollout
The Private Beta is now live on BNB Chain mainnet, with creator onboarding currently handled through an invite-code system. Xmarket says it is using this period to refine the market creation flow, run its revenue return event, and expand awareness through a social campaign involving influencers on X. It also notes that business development discussions are underway with ecosystem participants.
Looking ahead, the roadmap mentioned in the announcement includes deeper social integrations, expanded tooling for creators, and a future $XMRK token generation event. No detailed token terms were disclosed in the release.
As with any launch-stage crypto platform, many of the platform’s claims remain tied to future execution. Key questions for observers will include whether creator incentives can consistently attract high-quality markets, whether the pre-sale model can scale without introducing unnecessary complexity, and whether BNB Chain liquidity is sufficient to support active trading across a broad catalog of events.
The original source material for this report is a sponsored press release issued on behalf of the project, so readers should treat product claims and growth projections with appropriate caution.